It should be remembered that the regulation of betting houses has accumulated episodes of complaints by interested parties such as the media, since for some they represent significant amounts on their balance sheets Aruba Email Address. Thus, the Association of Information Media (AMI) came to present an appeal to the Supreme Court to delay until August 30 the application of the first restrictions, once the two major sporting events of the year were concluded, the Eurocup and the Olympic Games, events with which bookmakers have their business intrinsically linked.
Despite the fact that the High Court rejected AMI’s request, Mediaset, owner of the television rights of the continental soccer tournament, aired several blocks in which there was advertising content for bookmakers, reaching more than 40 pieces in a dozen of games with GRPS that reached 10% in the most viewed broadcasts in June. An example is the penalty shoot-out in the final between Italy and England, which had a 55% share that translated to 8.7 million viewers, an audience, in addition, due to the times in which the matches were broadcast, totally intergenerational until the point that about 17% of the viewers were children up to 12 years old. Questioned by this situation, the Ministry of Consumption has affirmed that the advertising contracts of the Eurocopa were signed previously and therefore were not subject to the restrictions.
In addition to the restriction of advertising to hours that go from 1 to 5 in the morning, the bookmakers will not be able to sign sponsorship contracts, this has been caused by LaLiga’s frontal rejection of the regulations. In May 2021, the organization chaired by Javier Tebas, presented an appeal to the Gaming Law, aware that up to 25 of the 42 teams that are part of the First and Second Divisions were sponsored by gaming operators. Alberto Garzón himself sent a letter to all those clubs in September 2020 to remind them that from next season they would not be able to maintain commercial agreements with bookmakers. “LaLiga puts its benefits before the protection of millions of young people throughout the country. They will face us, ”wrote the Minister of Consumer Affairs after the LaLiga lawsuit, whose associates have encountered a problem when setting up their sponsorship contracts.
Soccer clubs: from bookmakers to cryptocurrencies
One month after the start of the 2020/2021 season, practically half of the Spanish teams were looking for an advertiser for the front of the shirts, which until last year covered brands of gaming operators. This is the case of Sevilla FC, a team that will play in the Champions League this year and that just five days ago announced an agreement with Naga, a trading platform, as the main sponsor of its shirt, thus replacing the Marathonbet bookmaker. The same has happened with Real Betis, which has just made an agreement official with the telecommunications operator Finetwork, a brand committed to sport, which it supports with all kinds of sponsorships, and which is the replacement for Betway.
Valencia CF did their homework beforehand, signing a revolutionary agreement with Chiliz and Socios.com, which have been the replacement for Bwin. The first is a blockchain platform that has created a token for the followers of the Valencian club, who can buy this kind of cryptocurrency for 2 euros per unit and that in addition to the monetary value gives them the right to vote in official polls and other modes more direct interaction with Valencia CF. Both the sponsorship of Sevilla FC and the Ché team are advancing the transfer being made by the Sports Public Limited Companies of the bookmakers as preferential sponsors to digital economy companies, which will also soon have to face new legislation such as the one prepared by the Commission National of the Stock Market, ready to regulate crypto assets socialposts.
