Consumer spending on mobile apps soared 20% in the past year to $ 143 billion.
During the last year indonesia call number, many consumers took refuge in their mobile devices and in the apps present in such devices to face the tedium emanating from confinement and the multiple overlapping restrictions of the coronavirus pandemic.
In fact, according to a recent global study by App Annie, mobile app downloads hit a 7% stride in 2020 to reach a record 218 billion downloads.
Beyond downloading apps as if there were tomorrow, the consumer saw fit to deposit more money in them than ever. Consumer spending on mobile applications soared 20% in the past year to $ 143 billion.
In 2020, the Apple App Store alone entered its coffers more than 64,000 million dollars, a figure that is far from the 50,000 million and 48,500 million that it reaped in 2019 and 2018 respectively.
The use of mobile apps grew in all age groups
If we stop at the users of mobile devices with Android operating system, the figures are equally huge. Android users invested in 2020 nothing more and nothing less than 3.5 billion minutes in mobile applications.
In 2020, the time spent by consumers in apps grew meteorically and it did so in all age groups (not only among the youngest). It is estimated that the pandemic has helped accelerate the adoption of mobile devices by the equivalent of two to three years.
Faced with the rise of mobile apps, investors set their eyes in 2020 on companies belonging to the mobile sector. During the last year, 73,000 million dollars were invested in mobile technology companies, 27% more than in 2019. Particularly favored in the last year was the mobile games industry, whose downloads soared 78%.
TikTok and Zoom were some of the most used apps in the last year
In 2020, TikTok was especially hit, with a 325% growth in the last twelve months. Finance apps and applications focused on video calls also grew notably. The use of Zoom and Google Meet grew, for example, by 275%.
Video streaming apps were also in the soup, with YouTube at the top of the list in all countries except China. On this platform, users invested an average of 38 hours per month.
In 2020, e-commerce apps also spread their wings, in which Android users spent 30% more time. Purchases made through social networks also increased, particularly on Instagram (+ 50%) and Pinterest (+ 20%). socialposts