Mobile device traffic continues to grow quite decisively. Currently they bring on average, for all sectors and types of pages, 28% of the visits they receive. The growth with respect to 2012 has been 68%, according to data from the Mobile Traffic Index for the third quarter prepared by the Walker Sands agency.
If we talk specifically about electronic Luxembourg Mobile Database commerce, its weight is even greater, and its traffic volume has grown by more than 50% in the last twelve months, already representing 35% of the total volume (MarketLive Performance Index).
But going back to the Walker Sands index data, they indicate that, despite the general growth of mobile devices, iPads in particular have experienced a slight decline compared to the same period of the previous year. Its average volume of visits has gone from grabbing 19.7% of total web traffic last year, to 15.6% this year. According to the study, Android tablets do not have as much market share and, despite the fact that their traffic has increased slightly more than one point since last year, they only represent 3.4% of visits to the websites.
In contrast, mobiles with the Android operating system are currently the leaders in generating web traffic, with 41% of visits, one point less than last year. While the iPhone have generated more traffic, 31.4%, compared to 30.7% just a year ago. In total, the iOS market retained a 47% share, four points less than in the third quarter of 2012. For its part, Android is at 44.4%, just half a point more than last year.
Comparatively, according to Walker Sands, Apple’s market share remains high, but as Android and other operating systems introduce more competition into the tablet arena, the iPad begins to show signs of weakness and begins to see a decline in generation. of traffic.
At the rate at which the Brother Cell Phone List mobile technology fleet is being renewed, the important thing for brands is not so much to enter into an unsuccessful war of devices, but to ensure that their pages are optimized for all types of phones and tablets and develop a strategy that does emphasis on mobile and traditional web design alike.