Smart devices are an effective and profitable way to reach the customer and convert, especially in the case of email marketing. The report published by Yesmail Interactive indicates that 15% of the sales registered thanks to e-mailing actions are produced from an email received via mobile.
Mobile devices have almost superseded the Germany Mobile Database traditional computer as the primary means of accessing email. The study published by Movable last week showed that 61% of marketing emails are already opened on a mobile device. Great news, especially for retailers, who register 18% of their income thanks to these actions.
Yesmail’s study, called “Email Compass: Consumer Purchase Behavior” shows that 56% of mobile purchases generated from an email campaign were registered through iPad. The Apple factory tablet keeps laughing at mcommerce; Android’s only represent 0.3% of the total. In the case of sales carried out via smartphone, there is a greater representation of Android (18%), although the iPhone continues to be the most used smartphone to buy.
Another point in favor of mobile devices as a sales tool is that the sales they register have a higher value than those made on a computer. Movable’s work was able to appreciate that the AOV (Average Order Value) of mobile transactions is double that of those that come from the desktop (7.14 dollars vs. 3.26 dollars). Specifically in the conversions made from mailing actions, this situation has not yet occurred, although it is very close, especially in the case of retailers, where the AOV of mobile sales is only 2 dollars less than those of the computer.
Definitely, mobile devices are consolidated as a useful tool Brother Cell Phone List to search and compare products and prices, to get offers and finally buy. A new behavior that companies must know and study, in order to design proposals specially designed for these smart devices.