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Mobile gaming: why should strategies contemplate it?

Facebook estimates that there are now approximately 2.5 billion gamers worldwide. Mobile gaming dominates the world. The lockdown has prompted millions of people to start playing video games, so much so that Facebook is increasingly delving into mobile gaming because the profits are huge. In fact, the Oman Mobile Database latest Gaming Marketing Report Facebook released today notes that mobile games experienced audience growth of 28 percent.

Of these, millions of newcomers are receptive to marketing messages and where strategies can be concentrated. Facebook estimates that there are now roughly 2.5 billion gamers worldwide , and that the crop of newcomers since March is significantly younger in age than existing players and also has a relatively even gender distribution, a notable change for a category that is historically dominated by men.

The world’s most popular social network logged 1 billion hours streamed for its Facebook Gaming service for the first time in the third quarter of 2020, according to the report.

Those numbers are impressive, but even more so for Amazon’s Twitch, the market leader with 4.7 billion hours viewed from July to September. YouTube Gaming lands in the middle of the pack, recording 1.7 billion hours streamed in Q3 2020.

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Those promoting their own mobile games should consider several factors when crafting their marketing messages. For example, Facebook found that 34 percent of new players and 46 percent of those already playing are more likely to spend on ads that show the game.

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More than 28 million American consumers began practicing this hobby since March 2020 and continue. In terms of US consumer spending on video games alone, it increased 24 percent to $ 11.2 billion in the third quarter from a year earlier, and game content sales reached $ 10 billion, according to NPD Group.

Oman Mobile Database

The report noted that 33 percent of existing US gamers spend money to stop seeing ads, indicating that brand messages have the potential to thank users over time.

The 68 percent of respondents played new players to relieve stress, while 62 percent do just to pass the time.

Gaming is here to stay and is a factor in advertising. US consumer spending on video games increased 24 percent to $ 11.2 billion in the Brother Cell Phone List third quarter from a year earlier, and game content sales reached $ 10 billion, according to researcher NPD Group. .

Also, retailers that sell video games and consoles increased their ad spend 28 percent during the comparable period. Mobile games also increased ad spend for the first time since the beginning of April with an annual increase of 26 percent during the week of November.

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