Despite the fact that this year the return to school will be different from that of other years, most schools have already provided families with the list of material for the next year so that they have everything prepared 法国电话号码表.
And it is that this year, with the arrival of the pandemic and confinement, online commerce has grown exponentially and, specifically, purchases through mobile phones. According to a study carried out by the company Stikets, a leader in the sale of labels to mark school supplies, mobile traffic has increased and already accounts for 80% of visits to the online store, which represents a 15% increase in just one year.
Mobile commerce grows compared to other devices
In fact, this year, the peak of purchases for back to school now takes place in this first week of September, after the government has made the measures public. The data indicates that while 82% of users use the mobile to purchase their products online, the use of the computer has fallen to 15% and that of the Tablet to 3%.
The increase in mobile purchases is directly related both to the incidence of the pandemic and confinement and to the success that certain social networks have with millennial mothers.
According to data from the advertising and digital marketing association IAB, it now has 22.5 million online shoppers and, of these, 23% say they do not buy anything in physical stores, which represents an increase of 7 points compared to last year . During confinement, one in two people interviewed increased the frequency of their purchases on the Internet and 45% began to buy online products that they previously bought in physical stores. A quarter of those surveyed believe that the experience will translate into greater use of online shopping from now on.
The power of influencers on millennial mothers
On the other hand, the use of social networks also skyrocketed during confinement and more and more millennial mothers trust the influencers they follow on networks such as Instagram or YouTube when deciding what and where to buy. Through the mobile they follow their profiles, discover their recommendations and buy them directly, using less and less the computer.
For this reason, the Stikets online store has fully optimized its website for mobile devices. According to Toni Ribas, CEO of Stikets “the future of electronic commerce inevitably involves the use of mobile devices.” He points out the importance of “enhancing the usability of the online store to offer the best user experience and this can only be done through technology.” Ribas explains that the ultimate goal of Stikets is for the customer to have the same peace of mind and proximity to the product in the online store as if they bought it in a physical store. socialposts
