The web portal specialized in millennial news Red17.com has prepared a study on the use of mobile phones and TikTok among young people 西班牙商务电话清单. The data puts on the table a clear increase in the time of use of smartphones (up to 3 times more). In addition, multiplayer entertainment apps and other communication apps like Skype have become very popular. Among all of them, TikTok is the one that has experienced the greatest increase in interest among users: it has gone from 35% interest in January to 98% in July.
Confinement is the main reason behind these figures. Due to the restrictions to meet in person, users searched the network for alternatives to keep in touch, entertain and socialize.
With the arrival of isolation, the situation of being separated from friends and social networks being the only means of communication, the time of use increased up to 3 times among adolescents. Specifically, 95% of the minors used applications such as Skype, Discord, Zoom to talk with their friends, and 91% used TikTok, Instagram, Twitter, Facebook or Netflix daily. This last trend has continued after the quarantine.
Without a doubt, Tik Tok has been the bomb of the pandemic. With a spectacular rise among young people, the Chinese application already accumulates more than 800 million users. Among the keys to its success are ease of use, intelligence in the use of time and its positive and playful philosophy. TikTok attracts because its short videos generate easy, fast, explosive and carefree entertainment. Their motto is “Real people. Real Videos. Make your day ”.
The growing popularity of this platform has attracted all kinds of brands, influencers, users and even official institutions. During the pandemic, the World Health Organization (WHO) opened an account to keep the population informed using the tools offered by this application.
Tik Tok on mobile
On the other hand, the criticisms are getting tougher. What on the one hand can be seen as a portal for free expression, cultural exchange or creativity, on the other hand implies an excessive use of mobile phones and a transfer from real life to digital. According to Red17.com, “about 70% of adolescents between 14 and 17 years old have the chronic loneliness syndrome”, this makes them especially vulnerable to idealized content that unravels the merits or “perfect lives” of the real effort. All this, in addition, without counting the hate speech, cyberbullying or haters that have sneaked into the app.
In short, the need to raise awareness and educate on the responsible use of mobile devices, the Internet and social networks is becoming more and more evident, since they have already become a part of our lives. socialposts
