In just a few years we have witnessed a true mobile revolution. A milestone that has transformed our way of communicating, of accessing the internet and has conditioned our daily habits. It is difficult to see someone on the Albania Mobile Database terrace of a bar or at the bus stop who is not immersed in their smart screen, oblivious to what is happening around them. The eMarketer report shows a growth in the number of mobile users of 6.2% in 2013, reaching 4.33 billion dollars. A figure that is expected to grow by 5.1% this year, which implies 4.55 billion mobile users, which in 2017 could exceed 5 billion. The penetration of these devices is such that we can conclude that in the world there are almost as many mobile phones as there are people.
The proliferation of these smart devices has spread the use of the internet, generalizing it at any time and place. A behavior that is expected to increase. According to the study published by eMarketer on Internet use in Europe, the Internet penetration rate will increase this year from 58% to 64% in Italy and Spain, reaching 74% in the case of France and Germany. Without going any further, in our country about 19 million Spaniards “live connected”, and consult their mobile approximately 150 times a day, according to the latest report “The Information Society in Spain” presented last week.
What are the main online activities carried out by mobile users?
Checking email (61.5%) and the weather forecast (58.5%) are the predominant actions on the list of common tasks of mobile users in the United States, as reflected in March by the MobiLens study. They are followed in order of importance by the use of instant messaging services (54.5%) and the consultation and updating of social networks (53.6%). This predisposition on the part of users to be permanently in contact with their social environment is undoubtedly one of the keys to the success of Social Media.
It is also not advisable to ignore the use of mobile devices to search for information (49.9%), as well as to keep up to date with the Brother Cell Phone List news that happens in their local environment (43.1%).
When choosing between using a mobile application, or browsing a website adapted for mobile, users do not think about it. 85% keep the apps, according to the Global Report on Mobile User Experience, published by Compuware in March. Especially because they are utilities expressly oriented to fulfill a function, so they directly find what they are looking for (55%), at a higher browsing speed, which offers them a positive user experience (40%).
The usability and speed of navigation continue to be the basic premises that determine the experience of mobile users, and the main objective to be met in any strategy aimed at this increasingly numerous and demanding target audience.