A few months ago, HubSpot published its annual State of Inbound report . HubSpot surveyed more than 6,000 people, asking them for feedback on their future sales and marketing strategies. To see the report click here. Diving through the report we found the top six sales strategy challenges facing sales teams today versus two or three years ago. Including everything from getting your prospects to respond to you to avoiding the dreaded discount talk. While more than 13 challenges were identified, these six sum up most of the pain. At Impulse we thought it would be interesting to provide solutions and recommendations to address each of the top six challenges sales teams face today. HubSpot identified them and Impulse solves them, enjoy!
The main challenges identified by 38% of the people who took the survey, was… 1. Get feedback from prospects Not surprisingly, it is the main challenge. Respondents are likely using both inbound and outbound techniques, Estonia whatsapp number list which is why inMail , cold email blasts, and other disruption tactics prevent people from connecting. Learn more about Inbound marketing tactics to attract customers and close sales. But you are here for the solution. First, you’re probably not telling a story that’s interesting enough to motivate people to respond . We show you an example of ours that works. Great Sales Challenges email.png In other words when it comes to generating a response, regardless of the vehicle (email, link, contact request, etc.).
The Most Important Target
it’s all about the message, the story, and the plan behind the exact action you want your prospects to take. . If you want to improve your sales team’s ability to get your customers to respond to a higher level, you need to take a step back to move forward. If you want your prospects to take action, you must clearly outline a series of disruptive, compelling and emotional messages. When I say a series, I mean a series. It is rare that a single email or contact request is enough. You’re more likely to need a collection of calculated emails before you catch someone’s eye. The solution behind the content required to create this type of message series that drives prospects to action begins with the message strategy.
This means understanding in detail the challenges these people face, and then being able to quickly and easily (without words) tell their story in 10-20 seconds. Discover how a story can help increase your sales. This message is about them not about you, it gives them an idea and teaches them something . This message is emotional and has a clear action-oriented final dynamic. It is very difficult to create these message assets without a clear marketing and sales strategy. The good news is that once you create the message, it positively impacts your marketing and sales efforts in almost every way. You’ll see it on your website, in your content, in your email marketing campaigns and you’ll.
Ideal Customer But Usually
see it in your sales messages getting your leads to engage, connect and respond. Finally, having the right message for the right person at the right time or interacting with your ideal consumer on their buyer’s journey is also part of the strategic work. Now your sales team has a collection of messages that it pulls as needed throughout the sales process. Your response rates will increase by a factor of two or three. The next challenge, identified by 35% of the people who took the survey, was… 2. Close the sale You take your prospect through the process by overcoming the 3 common b2b sales mistakes and you put a deal in front of them, but it’s not closing. You can correct this by examining the friction that is delaying the final signatures.
First, look at the documents they are receiving. Are they legal documents? They are complicated? Is everyone on you or on them? We have seen many clients lose deals in the end because their documents, deals or proposals were too complex or too legal. Co-create the document so that when prospects get it, they won’t be surprised. Remember, the goal of your new Guided Sales Process is to make your prospects feel “safe.” The safer they feel, the faster they will close. close the sale Contracts are scary and require legal review. They also make prospects pause and consider whether your company will be easy or hard to work with. We have seen thanks to the application of this small change, the increase in closing rates from 50% to 80%.