Queries to catalogs via mobile have grown 24% in one year, according to a study carried out by Tiendeo of its users. The report concluded that in October 2012, the average number of inquiries via smartphone was 31.7%, while in October 2013 this percentage has risen to 56.5%. Otherwise, and in a context in which total visits have Jordan Mobile Database doubled in just one year, web visits have followed a downward trend, standing at 24.8% less compared to 2012, going from 68 , 3% in October 2012, to 43.5% this October.
These figures are framed in a context in which 53.8% of Spaniards between 16 and 74 years old use the Internet on a daily basis, according to a study published on October 25 by the National Institute of Statistics (INE) on equipment and use of information and communication technologies in homes. In addition, seven out of ten Internet users say they mainly use their mobile devices to connect to the Internet, mainly their mobile phone.
Visits by mobile exceed those of by web in a year
What are the categories most consulted via mobile?
According to the study carried out by Tiendeo with the help of its users, the most consulted catalogs via smartphone are those of the Restaurant category, since 70% of the visits it receives are via mobile. The most sought after restaurant chains in this category are: Cañas y Tapas, McDonals and Burger King.
In second place, we find the Computer and Electronics category and the three brands most visited in this section via smartphone are: Fnac, K-tuin and Mediamarkt. Finally, in the top 3 of the categories most visited by mobile, we find Hypermarkets, which receives 59% of its visits through mobile. Leading the category are: El Corte Inglés, Hipercor and Caprabo.
When are these categories consulted?
The hours in which our users most consult their mobile phones are from 7:00 p.m. to 9:00 p.m., a fact that confirms the trend of taking advantage of the “sofa moment” that we all enjoy when we get home after work, college, the gym, etc. . This is the ideal time to check out all the brochures Tiendeo has to offer and prepare your purchases for the next day.
Madrileños, Catalans and Andalusians are the ones who use the mobile the most to consult catalogs
The autonomous community of Madrid, Catalonia and Andalusia are the three Spanish communities that most use their mobile device to consult the catalogs on our website. According to the study carried out by Tiendeo of its users, for example, in Madrid 465,910 monthly visits are made via smartphone to the Hypermarkets category, 238,760 in Catalonia and 135,687 in Andalusia.
These figures correspond to those Brother Cell Phone List provided by the study carried out by the INE that we mentioned above. According to this report, 95.6% of those surveyed in the community of Madrid claim to have used their mobile phone to connect to the Internet in the last three months; It is also confirmed by 94.6% in Catalonia and 93.7% in Andalusia.
Taking into account all these figures, platforms such as Tiendeo, which groups all the catalogs of the retail world in online format, see it very important to focus a large part of their efforts on the development of apps. As a result of this work, Tiendeo won the TAB Innovation 2013 award for the best app for tablets in the consumer category on October 24.
