Along with the central campaign spot, the brand and agency have also created a series of shorter-lived complementary digital pieces and creatives that show the possibilities of the Visa platform in operation and that reflect the company’s efforts to drive progress towards real people in places all over the world Indian Email List. For this, the multinational has had the collaboration of different creative talents, such as the photographer Camilla Falquez and the team of Argentine directors Pantera & Co., made up of Brian Kazez, Pato Martínez and Francisco Cantón.
Thus, the flexibility that Visa offers for all types of professionals, freelancers and companies to manage their income, expenses and transactions has been revealed. As the company explains, Visa connects 3.6 billion holders, more than 70 million merchants, tens of thousands of entities and processes more than 11 billion dollars in total volume per year.
In the same way, other creatives highlight the innovative nature of the company, which works to make the incorporation of digital currencies and cryptocurrencies a reality. Visa highlights that in the last five years alone it has invested $ 9 billion in technology to shape the future of commerce socialposts.