The presence of prescribers and protagonists who can be considered atypical in recent advertising campaigns has not diminished the presence of actions that have characters that could be classified as conventional or classic email database lists canada.
The list of the best known and most valued characters by Spaniards, according to the classification made public by the specialized company Personality Media last June, is headed by Rafa Nadal, who in recent years has been seen in multiple campaigns, and it contains in its first ten places athletes such as Pau Gasol, Andrés Iniesta and Marc Márquez; actors such as Antonio Banderas, Carmen Machi, Dani Rovira and Paco León; the chef Karlos Arguiñano and the journalist and presenter Matías Prats.
All of them, common faces in the blocks and advertising spaces, and if we talk about recently launched campaigns, Banderas stars in the new Andalusian Tourism and Paco León has been linked to Bombay Sapphire, for which he has done design work within his strategy “Stir creativity”.
Other campaigns with famous consecrated people presented this summer with Estrella Damm, with Mario Casas; that of Finetwork with Fernando Alonso, Saúl Craviotto and Sandra Sánchez; that of Pescanova with Antonio Orozco and that of TikTok with Raphael. It could even make the list “Classic Nudes”, the latest Pornhub campaign, starring the well-known porn actress Illona Staller, “Cicciolina.”
In the field of this coexistence of all kinds of characters in advertising, and about a possible change in trend in the choice of spokespersons or prescribers for brands, Susana Pérez thinks: “There is a difference between whether the known character stars in the campaign or if he is simply a prescriber. Lately the borders are being diluted and it is assumed that if a character stars in the spot he is also a prescriber, that is why not only is he going towards less obvious choices, the criteria are also being polished and sophisticated. If what is intended is to convey credibility, the link between the values to be transmitted of the brand and what the public assumes the character must be very clear socialposts. “