81% of marketers rate Apple’s iOS privacy changes as “very good” or “pretty good.”
The vaunted privacy changes to iOS have sent rivers of ink running in recent months online phone directory india. And although Facebook is pestering such changes and argues that the apple company’s new privacy policy on iOS could do a lot of harm to smaller advertisers, the new feature is Apple’s new App Tracking Transparency (ATT) functionality. seems to have the acquiescence of most marketers. This is clear from at least one recent study carried out in the United Kingdom by Acquia.
ATT will allow iOS users to control much more accurately how their data is used for targeting purposes. This functionality, announced by the Cupertino team at their developer conference last June, includes a requirement for app developers to explicitly request the consent of users if they are going to collect personal information about them using the IDFA identifier.
According to the Acquia report, 81% of marketers rate the new ATT functionality as “very good” or “pretty good.”
Created with the ultimate objective of promoting greater transparency in the collection of personal data, ATT constitutes a real challenge for targeting in its most classic aspect (as is the imminent disappearance of third-party cookies).
Apple’s initiative opens the spigot for greater transparency in the treatment of consumer personal information
The investigation undertaken by Acquia concludes in any case that initiatives such as Apple’s new ATT functionality are in any case a force for change. 57% of marketers have in fact implemented consent-based custom methods or plan to do so within the next year.
“Initiatives like ATT and the disappearance of third-party ‘cookies’ are a valuable first step in restoring consumer confidence in brands,” said Lynne Capozzi, Acquia’s chief marketing officer.
“Our study clearly shows that consumers and marketers alike welcome an increased emphasis on transparency,” she emphasizes. “It’s great to see marketers recognize that by moving toward consent-based strategies they are actually taking important steps to regain consumer trust,” adds Capozzi.
Although marketers seem to be in favor of Apple’s new privacy policy on iOS, Facebook is totally against it, so much so that last December it launched a campaign in which it assured that ATT “will change the internet as it is today we know it for the worse. socialposts
