Half of mothers use mobile applications for their purchases, a percentage significantly higher than 33% of the population average. These consumers also use mobile applications to consult recommendations and opinions about products.
According to the data of the study carried out by Reach Now and BabyCenter, these women are increasingly selective in terms of the Malta Mobile Database applications they use when buying and searching for information. Specifically, there is an increase in the use of apps for retail purchases, while those based on the search for offers, coupons, code scanning or price comparisons are losing popularity.
The mobile phone is a useful tool when buying. 72% of mothers use it to visit the store website, a higher percentage of those who physically approach the establishment (47%). For their part, a third of those surveyed use their mobile when deciding where to buy certain products or services.
Influence of mobile advertising for mothers
9 out of 10 moms say they are aware of mobile ads. More than half of them recognize that coupon-based ads are the ones that arouse their interest the most, while 25% opt for offers. 1 in 4 respondents admit that they click on those who offer them discount coupons.
This habit of using the mobile phone as part of the purchase process by mothers has experienced a considerable increase in just 2 years. Specifically, this segment of the population uses their smartphone to make purchasing decisions 125% more than in 2011, as well as 147% more when it comes to looking for product recommendations, or 133% to compare prices, search for offers 118%) or choose where to buy (125%).
Qué productos son los que más compran las madres vía móvil
We have already seen how mothers use their mobile to search for product information. Although this does not expressly indicate that mothers end up buying the products in which they have shown their interest. Thus, 76% of mothers affirm that they seek information on food and beverages, approximately double that of the rest of the population, and yet only 14% decide to buy these products this way. On the other hand, the product categories that do enter the online shopping cart are those related to clothing, shoes and accessories. Half of this target audience uses their smartphone to find out about these products, and a third of them end up buying.
These data confirm the conclusions of Inmobi, who states that 2 out of 3 mothers use their mobile device to buy. BabyBump also clarifies that 70% of mothers use these devices to make purchases for their family. Average post, meanwhile, reflects that more than half of moms with a mobile device buy daily or weekly.
As can be seen, mothers are the Brother Cell Phone List main online consumers, who prefer mobile devices for this. A trend that is expected to increase and forces retailers to enable all possible means to offer a positive experience through these smart terminals.