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Music and media

The arguments of Gómez Santander and the spot images have the musical background of “Sana, Sana”, a song by the Argentine artist Nathy Peluso that was released in September of last year Ireland Email List. The song has more than 14.8 million views on YouTube, and San Miguel defines it as “a song full of power and energy, with which the disruptive and transgressive personality of the brand is reinforced, which coincides with that of the artist ”.
The campaign is broadcast on television, outdoor advertising, digital media and social networks; it also has a program of special actions. Zenith is the media agency.

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Cervezas San Miguel presents “La Carta Magna de Magna”
Magna is a 5.7º strength golden lager beer that San Miguel launched in the spring of 2019. Its first campaign, created by LOLA MullenLowe, was released that same year socialposts. It was titled “The Magna Carta of Magna” and its argument already revolved around the importance of being able to make your own decisions and away from the conventional.

TECHNICAL SHEET “WRITE THE SCRIPT OF YOUR LIFE”
Agency: Contrapunto BBDO and Proximity
Advertiser: San Miguel
Brand: Magna
Client Contact: César Hernández, Alicia Romero, Mireia Sánchez, Arantxa Alonso and Javier Carballo
Managing Director: Curro Palma
Executive Creative Direction: Carlos Jorge and Susana Pérez
Creative Director: Antonio Castillo
Copys: Irene Ferreira and Fernando Esteban
Video Creative Coordinator: Elías Maldonado
Channel Integration Manager: Diego Alonso
Director of Customer Services: Bibiana del Alcázar
Account Supervisor: Oana Buda
Account Executive: Joana Veiga
Strategic Director: César Torras
Production Director: Gema Crespo
Producer: Rosa Moro
Media Agency: Zenith
PR Agency: Weber Shandwick
Producer: Lee
Director: Sega
Executive Producer: Iban Fernández
Director of Photography: Charly Gómez
Original music: “Sana, Sana” by Naty Peluso.
Music management: LoveMonk
Sound Studio: Telson

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