In the world, Nielsen detected similar new habits when shopping online, which companies can take advantage of in this new year.
In the world, consumption online is the option to access certain products whose stores are closed or simply because the Pakistan Mobile Database consumer knows that they are not at risk of leaving home and getting infected. This last reason is the one that has motivated Internet purchases the most in countries like Mexico , where e-commerce was not established.
That’s why digital ad spending will grow 5.4 percent to $ 110.1 billion this year, or 51 percent of the $ 214.6 billion total, according to GroupM ,
But even American consumers shopped “largely or exclusively” online to a greater extent, as much as 133 percent more between September 2019 and September 2020, while preferences for in-store pickup increased 26 percent during the same span, according to Nielsen.
In general, in the world the same source detected new habits similar , which companies can learn and take advantage of in this new year. By analyzing consumer engagement levels across channels, Nielsen came up with surprising data.
Some are going to miss their impulsive customers at physical points of sale too much, as 56 percent of online customers carefully reviewed each purchase at the point of sale during September 2020, compared to 51 percent of traditional shoppers. .
Furthermore, online shoppers became more interested than their traditional counterparts in finding the best product to meet new needs and thus now tend to plan online grocery shopping in the new normal to a greater extent.
When examining planning levels for grocery store purchases, purchase planning rates fell below pre-contingency levels in September 2020.
For those who still suffer from the user experience issue in their e-commerce, it is important to note that 29 percent of consumers considered that the tool order history was the most useful function of the website when shopping online. This means that special attention must be paid to that area.
Hybrid shopping is here to stay, shoppers’ preference for store pickup or delivery increased 26 percent during the 52 weeks ending in September 2020.
Based on these data, purchases in various channels are a fact, we previously reported that Nielsen foresees that in a post-contingency environment, there will not be a generalized return of the habits that consumers executed when going to retailers, but rather the options of omnichannel shopping for consumers are here to stay.
And these figures coincide with the Brother Cell Phone List experts eMarketer agree with this, they recently determined that the big difference between the big winners of e-commerce and the companies that are leaving them room to act, is omnichannel.
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