The marketers who really want to make a difference take these insights with them. You can then further personalize landing pages and improve offline campaigns aimed at specific target groups. Why don’t the platforms do this themselves? Now you may think: “This all sounds very logical, why don’t the platforms advise this themselves. Or do they make tools to make this easier?” Well, only “the Zuck” knows the real reason, but my guess is that there are a number of reasons: The SME advertisers jointly spend as much as the major national players on advertisements, but they often do not employ specialists or very good agencies.
Training and Well-being
So the easier, the more this group will advertise, so the more revenue for Meta. Since Cambridge Analytica, privacy and data laws have become a lot tighter in the Western world. So from a corporate risk perspective it is “safer” for Meta and Google not Turkey Mobile Number List share (too) much data with advertisers. Making tools is useless if nobody uses them. So investing in these tools is unnecessary if marketers ask (too) little for them.
Now That the Technological Foundation
A good algorithm sounds “more powerful” than a nice number of tools. So the platforms are fighting Social Posts other for 2 topics: users & algorithms. The storyline that Facebook or TikTok have a good algorithm creates more confidence from advertisers. In this way, there is practically no incentive for the platforms to develop this themselves. All the more chance for the smarter marketers to adopt this strategy and outperform the market. Go for it! As with all articles explaining a strategy or methodology, the value of the information depends on the use of that information by the reader. That’s why I challenge you to make at least 1 attempt to use this strategy for one of your campaigns.
