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NUMBER 4 – Sell results not products

This is a very advanced technique that I have learned from the best psychiatrists, therapists, and hypnotists. Take your customers into the future. Show them how they will feel enjoying your product, that is, sell the * result * not the product Rwanda Email List itself.

For example, this is part of a letter I created to promote a cassette album from MLM expert – Jerry Clark.

Do you remember how it was when you recruited your first distributor?

The wonderful feeling of success … and knowing without a doubt that – one day – you would succeed BIG with your MLM company?

That very night, while you were lying in your bed, you probably saw yourself buying and driving the car of your dreams, didn’t you? Which was? A BMW, a Mercedes, a Ferrari? … Maybe an Aston Martin? What color is it? Silver, red, dark blue… black? I bet, even now, you can imagine your neighbors turning around to watch you drive to the end of the street Rwanda Email List. Can you see your wife smiling proudly while you park the car in front of your house? Can you smell that new car smell and the smell of leather seats? And… can you hear the compliments of your friends and partners? The feel of the steering wheel in your hands, every little stone and indentation in the road… as you speed down a totally deserted country road?

Well, when you hear High Achievement Network Marketing, you’re going to rekindle those dreams! You’re going to hear (really hear) every word, concept, and strategy that Jerry Clark shares with you. You’re going to run into so many ‘aha’ that you’ll stop the tape frequently to think about the best way to apply these techniques – today. It will be impossible for you to control your enthusiasm!

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Can you see how this is much better than saying Rwanda Email List, “Buy these new Jerry Clark cassettes that have over twelve hours of recording.”

People are not interested in buying drills (product) but holes (results). Always remember this immutable rule of thumb when writing your ads and promotions.

Use barter
Exchanging your products or services for others you need is a form of commerce that is in vogue – more and more people are accepting it as an alternative to using money. Let’s see how it works …

Let’s say you sell office furniture. A classic exchange would be to propose to a magazine in which you want to advertise, exchange US $ 1,000 of desks and chairs for an advertisement of the same value. This is an ideal situation for the magazine when they have pages to fill. Magazines, because of the way they are printed, have a number of pages that is a multiple of 4. Therefore when they have free pages, instead of filling one, two or three pages with their own advertisements Rwanda Email List, they prefer at the same time! less get furniture for your office! You also win because you buy the furniture wholesale. Let’s say you sell X amount of furniture for $ 1,000, but it cost you $ 700. Well, you’ve gotten one or more listings that would usually cost you $ 1,000 for just $ 700 – a bargain!

But what happens when the company you want to barter with doesn’t need your products or services? Simple. Establish a barter network.

The short version is as follows:

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Let’s say you sell aromatherapy oils and you want to get a new truck for your company. As you can imagine, it is not possible to go to a car store and change oil for Rwanda Email List a vehicle that is worth $ 15,000. What you need to do is find something that is useful to the car owner.

And what is what an automotive needs more than anything in the world? More potential customers who visit … And one of the best options to achieve this is to advertise Rwanda Email List in specialized magazines and newspapers. Now, what would happen if you went to the car dealer and offered to exchange $ 20,000 worth of advertising in the region’s most popular newspaper for a truck worth $ 5,000 less? Your offer would be considered very seriously. The full explanation of how to do this will be revealed in an upcoming issue of Business Success. I’ll show you how you can get the truck for at least half the price… maybe free. The interesting thing is that you can use this technique as many times as you want to get the products you want.

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