“We have turned the corner onto the path of positive growth.” They are the words with which John Wren. CEO of the Omnicom group, summarized the evolution of the company in the second quarter of the year, in which it registered revenues of 3,571.6 million dollars (about 3,017 million euros), a figure that represents a growth of 27.5% in real terms and 24.4% in organic terms Belize Email Address. The group’s net income was 348.2 million, a figure that compares very favorably with the net losses of the second quarter of last year, estimated at 24.2 million.
Omnicom owns, among other companies, DDB, BBDO, TBWA and Omnicom Media Group.
The recovery of the group’s business once the worst economic effects of the pandemic have been left behind has spread to all disciplines and all geographical areas. Regarding the former, the respective revenue evolutions are as follows, and among them the great growth of experiential marketing is noteworthy once the restrictions on movement have been relaxed considerably throughout the world, and the Relative moderate growth of Healthcare, an area of activity that, logically, last year was not as affected as others:
CRM-Precision Marketing: 25.0%
CRM-Commerce and Brand Consulting: 15.2%
CRM- Experiential Marketing: 53.0%
CRM – Execution and Support; 22.7%
Public Relations: 15.1%
Healthcare communication: 5.4%.
By regions of the world, the figures are as follows:
United States: 19.9%
Rest of North America: 37.1%
United Kingdom: 23.8%
Asia Pacific: 27.9%
Latin America: 20.8%
Middle East and Africa: 42.8%
Omnicom relates the progress in its business with the improvement of the crisis situation created by the pandemic. In the conference with analysts to comment on their results, the executives alluded to the fact that the company is rehiring after having reduced its global workforce by 6,000 people as a result of the disease.
Omnicom is interested in making acquisitions again, particularly in areas such as precision marketing, technology, commerce and media.
Its CEO, John Wren, also commented that the company is once again in a position to make acquisitions that improve its portfolio of services and specifically referred to the areas of precision marketing, marketing technology, commerce, media management and communication of health as interesting in that sense.
Omnicom has not made, unlike other groups, a specific growth projection for this year, although its leaders have indicated that growth would continue in the remaining quarters, but at a slower pace, since the comparisons with the corresponding periods of 2020 will not be as favorable as in the second quarter.
In any case, the company specifies in its results presentation document that “world economic conditions will continue to be volatile as long as COVID-19 continues to be a threat to public health (…) with the impact that this may have on the investment plans of our clients. We forecast that the general evolution of the economy and the performance of our businesses will vary greatly between regions and disciplines until the impact of the pandemic actually subsides. “
Wren mentioned that the group also expects a rebound in advertising activity and new business, particularly in sectors such as Consumer Goods, Luxury, Health, Automotive and Distribution socialposts.