mediasmart has revealed interesting data on the trend of use and connectivity of Spaniards through smartphones ; These are some results that analyze internet consumption on mobile phones during September, the reference month for the start of the work course by Spaniards, after the summer holidays.
The data analyzed shows the Kazakhstan Mobile Database comparison and internet consumption of users during the month of August and September, both on weekdays and weekends, as well as by time bands. On weekends, users connect with their smartphone as soon as they get up. During the week and on holidays, the afternoon reigns.
To reach this conclusion, the behavior patterns of use were analyzed on weekdays compared to the weekend, as well as by time bands. While in August there was a similar trend in connectivity during the weekend and on weekdays, the restart of professional activity by Spanish users during the month of September, yields interesting results.
In August and during weekdays in September, Spanish users connect to the internet on their mobile devices, especially from 3pm. During the weekends, however, the results of the report developed by media smart , highlight that users connect to their mobile device as soon as they wake up, between 9 and 12 in the morning and, from that period of time , show a balanced trend of use throughout the day.
Weekends lead internet consumption on mobile devices
During the week, the report highlights that a very similar use is made from Monday to Friday, days when there is a clear peak in traffic in the afternoon, after 3:00 p.m. However, there is a clear difference in user behavior during the Brother Cell Phone List weekend: both on Saturdays and Sundays, users connect early in the morning, interacting with their mobile in a linear way during the rest of the day. The increase in traffic in the time slot between 8am and 3pm means that on Saturdays and Sundays much more advertising inventory is generated than during the week.