According to the European study “Christmas consumption trends” prepared by the TNS consultancy for eBay, Spaniards will spend an average of € 370 this Christmas, a figure that represents a slight increase of € 2 compared to the previous year.
In total, € 220 will be used to buy gifts for family and friends, and € 149 will correspond to other expenses related to Christmas, such Indonesia Mobile Database as food or decoration. Compared to the rest of the European countries in which the study has been carried out *, Spain is the 4th country that will spend the most at Christmas, in a ranking led by Ireland (€ 512), and in the last place is Poland (264 €).
According to this same study by TNS for eBay, 30% of Spaniards will buy between 6 and 10 gifts for between 3 and 5 people. The most benefited will be the children given that the respondents affirm that an average of € 129 will be spent on their gifts while the average that will go to their partners will be € 97. And one more year, most women (72%) say they are responsible for the majority of purchases.
Regarding the type of preferred gifts, for 20% of those surveyed, gadgets and electronic items are the most desired gifts, but they are not only attractive for the male public since the study reveals that they are the third preferred gift for Spanish women. Clothing and accessories continue to be among the most popular gifts, and this is confirmed by 21% of the Spanish women interviewed. Beauty or cosmetic items for men and DIY tools for women are the gifts that both parties say they don’t want to receive.
Internet, la solución para evitar aglomeraciones, frío y estrés de última hora
The study also provides data on the stress that this time generates for many, and is that for 40% of Spaniards who have to buy gifts, this task is stressful or very stressful, and 46% of those who buy gifts affirm that it will begin to do so well into December.
The purchase of gifts online through mobile devices is a growing trend since this year 48% of those interviewed affirm that they will buy gifts as much or more online than the previous year, and 16% will do so through some mobile device.
According to eBay’s internal calculations, Tuesday, December 3, will be the day in which the largest number of purchases will be registered on the platform.
“The study reveals that 84% of the women surveyed like to spend time shopping with their mobile device from the sofa at home and 28% say they do it from their bed. This trend that is increasing is more notable at Christmas time since shopping from anywhere and at any time through mobile applications allows you to escape the cold, crowds, having to buy at a fixed time or staying Out of stock for going last minute to look for gifts. If you add to that the benefits of a better price, access to international articles and a huge inventory of articles, then this behavior is understood in the consumption of Spaniards ”, says Ana Díaz, communication director of eBay Spain.
Christmas experience in the Madrid metro
Taking advantage of the fact that December 3 is the day of the year that the most will be bought on the portal, eBay has taken to the Brother Cell Phone List streets and has created a Christmas and mobile experience by recreating a typical Christmas home in the Moncloa interchange station of the Madrid metro on December 3 and 4. In this space, passersby will be able to discover a selection of the most popular fashion, electronics, technology, beauty, decoration and toys gifts, at the best price, and experience the trend of shopping from the sofa at home in a place as unusual as the subway.
This pan-European study has been prepared by TNS for eBay in France, Italy, Ireland, Sweden, Russia, Belgium, Poland and Spain, where a sample of 1,054 people between the ages of 16 and 54 were interviewed through an online questionnaire between November 14 and 18, 2013.