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Only 1 in 5 companies has an integrated system for data management

Marketers don’t have the right tools to properly develop their online marketing strategy. The work done by Econsultancy and Adobe shows that only 1 in 5 companies has an integrated data management system for all channels. More than half of the companies (52%) admit that they have separate management and collection systems depending on each channel, without the possibility of having a connected technology that Bulgaria Mobile Database allows data to be shared through the different channels. Only 21% of companies affirm that they have some type of solution through which to carry out a unified management. Of these, only 8% actually have a single dashboard that enables total administration. Which forces a vast 80% to figure out how to combine tools, data and estimates from various sources and channels.

The fact of not having the appropriate technological means translates into the inability to know at all times the result of the actions at a global level, and to be able to extrapolate the data to optimize the strategy, as well as act in real time, reinforcing the actions and strategies at the right time.

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A reality that makes it impossible to apply integrated marketing, thanks to which it is possible to develop strategies, actions and messages by combining different media and channels, thereby achieving greater coherence and uniqueness that allows maximizing impact. Because of this, according to the report “Channels in Concert: Trends in Integrated Marketing”, only 12% of companies integrate their marketing actions in all channels.

The results obtained by these companies that have the possibility of working under a unique environment translate into a greater capacity to obtain answers and react in real time. Thus, 85% of these companies indicate that they feel in a position to solve complex issues thanks to web analytics with some ease. A fact that only 38% of those who do not have this system consider themselves capable of doing.

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61% of marketers who use an integrated system can see the Brother Cell Phone List evolution of their marketing strategy in real time, compared to 21% of those who do not; and even clearly understand the performance of each channel (57% vs 33%).

The data shows the need for marketers to have the necessary means to carry out their work effectively. The online medium has the great advantage that everything can be measured, but for this you need the right tools.

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