For example, I see campaigns with at least 50% better performance (higher engagement and lower costs) that can be up to 10x better than other campaigns. That better performance is definitely worth doing a little more work for as a marketer! But how do you handle this? target audience Segmentation vs broad targeting It is important to understand that an algorithm, for example for advertising, works within the rules (for targeting and objectives) that you determine as a marketer. Since Meta cannot share the data afterwards, I start by segmenting the target groups.
Broadest Sense of the Word
That means no broad targeting, but 20-50 specific behavioral Vietnam Mobile Number List interest target groups. A few examples: No “Woman, NL, 24-49” es “Woman, NL, High Income, Sporty, Vega” No “Student NL” → Yes “Student, social studies, Randstad, association” Also no gle Man with Cat” These specific(er) segments provide you with 2 direct benefits: You can make your content and ads much more specific than with broad targeting. You will be able to see the difference in performance per target group during the campaign. So suddenly you DO have insight into your target group.
Much More Attention to Staff Retention
Specific creatives Because you added segmentations in the previous step, you are now able to create more specific creatives. These are intended to address those specific segmentations perfectly. Because, if you want to address a student, you must of course show a student. But, surprise: an Social Posts of a student will not immediately appeal to a 45-year-old woman with a high income. So make a number of variations of your creatives per segment, specifically with a message intended for that target group. But don’t stop at the visual and also provide copy that matches the target group so that it really feels addressed. Get specific insights During the campaign you can now also see the performance per target group, because all metrics can now be viewed per target group. So where until now Meta only showed you the general performance, you now see the general performance PER segment! As a result, you now know perfectly which target group is really interested.