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Platforms shield your privacy to avoid penalties and put new rules on advertisers

Amazon and Zoom have been sanctioned for bad practices in the management of user data
Instagram protects the accounts of minors and Google details the new conditions of the Play Store

The use of users’ personal data is one of the most sensitive fronts faced by platforms and applications. Digital privacy has become a concern of communities, although it is sometimes difficult to exercise it. To maximize protection Burkina Faso Email List, institutions of all kinds have tightened their siege to technology companies and developers, who must develop a correct access protocol and information management if they do not want to be subject to sanctions such as the one that Amazon has just received from the European Union: 746 million euros, which represents the highest economic penalty imposed in the Old Continent in terms of protection and privacy of personal data.

Players are developing their own algorithms for a future without cookies
Greater control over the secure management of this area has also completely changed the rules of the game for publishers and advertisers, who are redesigning their plans and methods to face, for example, a near future without cookies, where personalization and hitting the target of your messages will become an increasingly complicated task. So much so that at the last Mobile World Congress, some of the main advertisers and content managers went back to dealing with concepts such as contextual advertising that dominated the Internet in the past, although next to it they placed the most strategic solution, which is to create algorithms. own that allow a more direct interaction within the platforms themselves.

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This conflict of interest, between privacy and commercial communication, represents a challenge for the technological giants, which, regardless of their size, are aimed at protecting the user, although with the economic uncertainty that this sometimes entails. The bet is global and the best example of this is Apple’s App Tracking Transparency function – launched in April – with which users avoid tracking certain applications, and which was soon responded to by Google with an update to its Play Store. that forces developers to develop more detailed files of the apps socialposts.

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