All this has created a favorable environment for brands and advertisers, who see the gaming sector as an attractive channel for their investments Austria Email list. In addition, presence can occur in multiple ways. PlayerWOM was recently launched, a platform that allows companies to integrate advertisements into video games and which is already active after passing a beta phase on PC and video game consoles. It is a very direct way of impacting the younger audiences, those who look sideways at traditional channels and who are more difficult to reach if these platforms are not used.
But, as happens with inserts on television, this method has the challenge of knowing how to choose the ideal moment to present the advertisement without causing an interruption of the video game and, therefore, a negative effect on the gamer. The video game that has been experimented with is the Ultimate Fighting Championship, a wrestling title where users see advertising pieces of less than a minute in exchange for obtaining rewards within the game, in a proposal similar to the freemium model of mobile gaming.
There have also been tests with Smite, an online battle multiplayer video game, which is based on two teams, each consisting of five users who face each other with the objective of destroying an enemy base. The results of this experience were in the opposite direction to the previous example, although with equal income for another party, in this case, the developer of the video game. Thus, participants in Smite games were more willing to play a certain title and spend more money on in-app purchases if they had previously seen ads with which they obtained a reward. At the moment, developers such as Hi-Rez Studios, responsible for the popular free-to-play game Battle Royale, have already partnered with PlayerWON, a project whose responsible firm is Simulmedia socialposts.
