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Podcast fever: even FIFA will have its own content in this format

FIFA launched a podcast unit called FIFA Sound to create original audio programming in association with Universal Music Group. The medium that reaches audiences with overwhelming success is made up of podcasts , which attract millions of listeners to streaming platforms, for example on Spotify, which at the New-Zealand Mobile Database beginning of the year hosted more than 700 thousand podcasts and continues to increase its content up to exceed the figure of 1 million podcasts available in the world.

His rival Deezer entered the fight and has just integrated a podcast to his offer with 16 categories of programs. is even Amazon joining, which announced the launch of podcasts in Mexico and Brazil in order for customers to find multiple content also in their ranks. Even Mercado Libre joins this craze for podcasts and that will be the medium in which it celebrates its 21 years . They will be available to its more than 15 million vendors and 52 million users.

Now soccer is adding to the podcast craze. The Federation Internationale de Football Association ( FIFA ) this week launched a podcasting unit called FIFA Sound to create original audio programming in association with Universal Music Group for Brands.

The first programming to emerge from the partnership is an eight-part podcast series called “FIFA PlayOn” that brings together players and musicians, who discuss key moments in their careers and their inspiration in music.

The first episode on January 13 featured a conversation between Ivan Rakitić, who plays for Sevilla Football Club in Spain, and the Colombian music group Morat.

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“FIFA’s vision is to make football truly global, accessible and inclusive,” Jean-François Pathy, FIFA’s marketing director, said in a statement. “The crossover between soccer and music underscores this broader cultural relevance. Both are universal languages ​​and have the power to create unmatched emotions. It is natural to unite them ”.

New-Zealand Mobile Database

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Global podcasting audience growth will jump from about 900 million monthly listeners in 2020 to more than 1 billion this year, according to an estimate by PwC. To reach that growing audience, marketers will expand their ad spend from podcasts by 22 percent annually through 2024, the firm said.

According to the latest survey of “Super Listeners” by Ad Results Media, Edison Research and PodcastOne, a division of the LiveXLive network, “super listeners,” those American adults who listen to at least five hours of podcasts a week, are a growing audience that brands can take full advantage of, with 54 percent of that Brother Cell Phone List group saying that hearing an ad on a podcast makes them more likely to buy a product.

Beyond advertising, several marketers have also embraced creating their own podcasts as a way to directly engage with an audience, build loyalty, and learn more about these consumers.

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