Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Promotional communication strategies

Here I leave you various actions related to Promotional Marketing Serbia Email List, useful to promote our product or service in the short term.

The Promotional Strategy
Promotional marketing tools aim to provoke a short-term, non-massive product test or sale action with special benefits for the potential customer.

It is key to determine what the topic is and what rewards or benefits it generates.

The main promotional tools are:

1- Coupons: It is a right to a reduction in the sale price of a product Serbia Email List or service. In general, it is a fixed amount in absolute value, almost always in money.

An example could be “by presenting this coupon, access brand xxx products with a $ 20 discount.” As with banknotes, avoid generating “coupon inflation” and issuing them indiscriminately, as the final perception will be that their quality is not the best.

2-Contests or raffles: They are those where the skill of the participant or his luck is required!

In order to participate, the contestant must in some cases Serbia Email List prove proof of purchase (product label, for example).

Some components for the development of a contest are: Awards, Bases, Requirements, Participant data, A simple proposal and the legal aspects.

Also establish clear rules regarding: Date and closing of the action, Selection method, Requirements to intervene, Prize structure, Identity of the jury, Announcement of the winners, Duration, Limits of the contestants’ participation, Frequency of participation

3- Bonus pack: It is when more quantity of the same product is received. It is a promotion where the reward is immediate. It allows to participate without previous requirements Serbia Email List. There are three types:

See also  PlayerWOM: the video game platform with integrated ads

More of the same product
Several units at a better price, a discount or free
A support product and a different or complementary product, with a bonus or free.
4- Continuous or collectible programs: These are the actions whose objective is the loyalty of clients by accumulating points or “miles”, to be exchanged for more products Serbia Email List or prizes. They also want consumers to purchase more frequently.

Administrative capacity is required to store and manage the data, as well as logistics to redeem the prizes.

5- Self-liquidating promotions: The consumer pays part or pays the promotion prizes. Proofs of purchase are presented and with this you have the right to receive the prizes Serbia Email List.

6- Promotions to the distribution channel: Their objective is to develop two key concepts in the promotion: Pull or Push. Pull is that the channel pull, Push is to push the channel. An attempt is made to obtain a greater distribution and greater variation of the exhibition spaces in the shops.

7- Sampling or tasting: It is a typical product (or service) test. It is accessed Serbia Email List without giving money in exchange for the potential client.

8- Sponsorship: It is the sponsorship of my company, brand or product towards a specific activity to which I want to be linked, for the interest of the public that attends and the company that organizes it as a brand and image association. I can also be present to offer tests or sale of my products Serbia Email List.

9- Tie-in (alliances): When I temporarily associate myself with other companies in a common promotional objective. It is used to promote complementary products, with similar positioning, and that do not compete in the same market.

See also  Daniel Marcos' new product S Curves

Leave a comment

Your email address will not be published. Required fields are marked *