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Publicis Groupe: the strength of the US market

Revenues of 2,539 million euros in the second quarter have generated growth of 10.7% for Publicis Groupe in real terms and 17.1% in organic terms Belize Email Address. The company highlights that this last figure contrasts very favorably with the negative organic evolution of the second quarter of 2020, which stood at -13%.

Arthur Sadoun (Publicis): “This extraordinary performance has been mainly due to the momentum of the US and Asia”
Arthur Sadoun, CEO of the group also highlights in his comment on the results that the organic growth of 17.1% improves by 2 points that registered in the second quarter of 2019. “This extraordinary performance has been mainly due to the impulse of the United States and from Asia. Both markets have grown 7% over 2019 ”.

The group relates its good results in the last quarter with “first, a context of global improvement in the economy, characterized by massive reopening in Europe and a continued acceleration in the United States; and secondly, with the strength of our model, which has allowed the group to take advantage of the progressive change in customer investment towards data management, digital media, direct communication channels with the consumer and commerce in general ”.

The group’s two large digital services companies, Epsilon and Publicis Sapient, grew by 31.1% and 27.0%, respectively, during the second quarter. The demand for its services, according to Publicis Groupe, has been particularly high in the US market, which, on the other hand, has generated 60% of the group’s income in the period. The group’s organic growth data by regions are as follows:

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United States: 15.1%
Europe: 23.0%
Asias Pacific: 13.6%
Middle East and Africa: 22.8%
Latin America: 15.9%.
Regarding the evolution of the European market, the group comments that the rebound has been very strong and all the value lost in 2020 has been recovered. Publicis highlights the evolution in France (+ 30.6%), United Kingdom (10.0%) , Germany (9.6%) and Italy (36.9%). There is no express mention of Spain.

“For the rest of the year”, Sadoun said, “our ability to attract a disproportionately high share of investment in data and technology from clients allows us to improve our projection of results for the whole of 2021. We expect to recover in this period, a year earlier than we expected, our income level prior to the pandemic, with organic growth of 7% and an operating margin of 17%, provided there is no major deterioration in the global health situation ”.

Publicis Groupe owns agencies such as Publicis Worldwide, Leo Burnett, BBH, Zenith, and Starcom socialposts.

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