Maybe because they don’t like change, feel it’s too complicated or can’t measure results. I can appreciate where they’re coming from, because I felt the same.
But if knowing what customers think of them or their products is important, then getting ‘social’ is the way to go. But how? Should a CMO be social for social sake or should they have a focus, a plan?
Absolutely and here are three strategies to help make their ‘social’ experience fruitful and constructive. They are to; a) always be present in the research cycle, b) fix any problems and c) get to know their customers better.
Assist in the research cycle
Customers don’t like to be sold but they do like to buy. They no longer listen to marketing campaigns. Instead, they conduct cmo email id their own research in social environments on the web. So the trick is, be where they are and communicate with them — often.
Smart CMOs offer lots of free information about their products and services by putting up fun, interesting information in pdf format for them to download – free, plus produce video presentations on YouTube. They also have a blog where their customers can communicate with them direct. And have an account with Twitter. All these strategies build interest and assist in the research cycle.
If they’re saying bad things, CMOs have a chance to put things right
It’s never nice to hear critical comments. But smart companies have figured out that by putting themselves in front to their customers, they have a chance to fix any problems or complaints they may have. As a result, they grow from the process, while gleaning a ton of vital and insightful information from their customers.
Get to know their customers better
We are all social beings and we are happiest when we are together; so why not live a little and get social!
Smart companies get in the trenches; get to know their customers’ deepest fears, hopes and desires. But CMOs know, customers will not open up unless the CMO opens up a little first – allowing them to get to know him a little better. In due time, they’re in an amazing position to design products and services their customers love buying from them.
Result: Fantastic long standing relationships plus bigger, steadier, ongoing profits. It’s amazing what a little socialising can do!
