Email is something that we have grown used to not only for everyday contact with friends and family but also as a staple of business. For many transactions this is the only way that we keep in contact and you will find that most people will love to be kept in contact by using email. Think about your daily contacts and you will probably see that email is the most common way that you are keeping in contact with people. The question you have to ask yourself right now though is;
How do I use email in my business and can I use it better?
As we all know, email is the best way to reach our customers in their busy schedules. How can we make it more effective? How often should we mail? And what should we say?
I will try to answer all of these questions. I will start with a link from a great blog, Email marketing best practices, this is a great realtor email list blog that helps you ask yourself questions about what are the most important things that you should be doing in using email.
There are many ways to pick up new email addresses for your Realtor email list. One key thing to remember is opt-ins are good and spam is bad. If someone were to offer you an email list of all of the people in your city for free and you could email them it would still be a bad price. The state of email in this day and age guarantees that if you send out spam you will lose your email privileges and have to find a new web host.
Email Subject Line
Let’s now get to the emails subject. There are three parts to your email; the subject, the body and the PS section of the email.
The first thing that people read and if it is interesting then the reader will open the email or continue reading the page. This is the power of your headline, or in the email sense it is known as the subject line.
Your subject line must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject line to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.
A good subject line must always be tickling the curiosity of your recipient. It must literally force the recipient to open realtor email list the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject line of the e-mails he receives. You must grab your reader’s attention right away.
There are many forms you can use for your subject line. You can provide a subject line that says your e-mail contains content that teaches those tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, “How to”, “tips”, “Guides to”, Methods in and others like that.
You can also put your subject line in a question form. These may include questions like, “Are you sick and tired of your job?” Or “Is your boss always on your case?” Try to stay on the topic that pertains to your site so that you’ll know that your subscribers have signed up because they are interested in that topic. This form of subject line is very effective because they reach out to your recipients emotions. When they have read the question on your subject line, their mind starts answering the question already.
You can also use a subject line that commands your reader. Statements such as “Act now and get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject line deals with the benefits your company provides with your product and services.
You may also use breaking news as your subject line to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject line, “Announcing the new engine that uses no gasoline, It runs on water”. This creates curiosity with the reader and will lead them to open the mail and read on.
