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Should You Really Buy An Email List or Build a List On Your Own?

When it comes to individuals building their own highly targeted email list, most people flat out get too lazy and frustrated so they quit. It also takes a little while to design a capture page, create follow-up messages, and you still have to drive traffic to your capture page to build your email list.

So that’s when people get these “brilliant ideas” in their heads to make their loads a little bit lighter and convince themselves that it is much easier to buy an email list! And, they tell themselves, “why should I waste my time building, when I can just buy some highly targeted leads?”

Okay, let me explain why…

Let’s start off with these crazy outlandish claims (like you can “buy 500,000 highly targeted leads for $100”) hogwash. And why don’t you just throw your money and business down the drain while you’re at it! By buying and sending out emails with these prefabricated so-called lists, did you know genco fcu waco that you could lose your domain, your ISP, your web host, your merchant account and everything else in your business. Don’t fall victim to unscrupulous spam producing businesses that scrape addresses from the internet and sell them over and over again to you. This activity is considered as spam, and it is not worth ruining your business.

A better possible method would be to use co-registration leads through a legitimate company or source. It is more favorable because those who sign up through one source such as a newsletter are asked if they would like to receive more information on other related subjects (so this is why it is called co-registration). This is how co-registration companies successfully build targeted opt-in email leads and then sells them to customers.

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The only downside to method is most of the companies resell the same leads to other marketers, which sometimes results in the leads getting slammed with a ton of offers, which makes it virtually impossible for you to get noticed. If the person did not specifically request to be on your list and they do not know you, they may not be responsive to you, therefore it is always better to build your list on your own.

So here’s the deal: When you buy co-registration leads use it as a traffic generation method instead of a direct list-building method. If your decision is to use this method here are a few tips to help you along the way….

Do some investigation and make sure you are dealing with a company with a good reputation. Check to see if they are established, have a good track record, and great testimonials. Do a Google search for “the companies name, or domain” and the words “scam, review, or complaints” following it. No company is perfect, so also check to see if any past problems have been resolved.

Find out if the leads are fresh. If the leads are collected more recently the better chance you have to connect with the lead.

Investigate how the leads are collected. There are companies who will collect leads exclusively for your marketing needs, but yes indeed, these cost more money. There are some who do collect highly targeted lists. Stay away from the un-targeted lists, and DITCH the spammers.

Inquire about how many others will get the same leads too. The fewer customers who receive the leads, the more money you’ll pay for the leads. If you pay less money, then the list of leads will be less-responsive, because they may be swamped with too many offers.

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Ask the vendor if the lists are scrubbed for fake email, bounced, and duplicates before you decide to purchase.

Do not mix these leads with ones you have generated for yourself. These people do not know you, so you will have to now send them relevant content related emails so they can get to know, like and trust you.

So you see, purchasing and using co-registration leads can be a viable method of building a list for marketers who have the knowledge. My advice for newbies would be to not use this method until you understand how to investigate a company or vendor.

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