Social networks are a reflection of our real life. Customers pour their joys into it, but also their frustrations. Information that inevitably splashes on brands. The Twitter timeline can spread positive recommendations and opinions about a brand left and right, or also pour out the fiercest criticisms. Therefore, Costa-Rica Mobile Database social networks can act as a positive influence, capable of motivating potential customers to buy a certain product, or on the contrary to banish that idea from their head forever.
Everything will depend on the behavior of the brands in Social Media and their ability to function properly in this medium. Unfortunately, a large part of companies is still unable to communicate effectively through social media, nor to understand them. Hence the importance of having an adequate management system for social interactions, such as Social CRM, an increasingly vital tool for companies, which allows interactions to be analyzed, as well as to act quickly and effectively.
The Business Intelligence study analyzes how these systems help to improve the way companies interact with their customers, offering more effective customer service.
Thanks to Social CRM, companies obtain a large amount of data and quality information on the real needs of customers. Especially useful content when developing a strategy that allows you to work more efficiently, thereby achieving better results.
The social management of customers manages to double the purchase opportunities, which results in a greater increase in sales than that obtained based on traditional CRM. The main objectives of the application of Social CRM are focused on getting leads and increasing the value of the customer life cycle (CLV), being a goal on a larger scale to apply the opinions and interests of customers in decision making the company.
As an example of good Brother Cell Phone List practices in social networks from the use of Social CRM, the report highlights Dell, which was one of the pioneers in implementing social customer management, back in 2010; allowing management and action in social networks to all its staff, regardless of their role. For its part, Best Buy has also been able to develop a comprehensive customer service system through Twitter, in such a way that it allows all departments of the company to answer and manage queries efficiently and quickly.
On the other hand, Domino’s used social networks to find out the public opinion of its brand, following a video about its company showing inappropriate food handling by 2 of its employees, which caused a commotion in the Social media.
