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Spain leads the demand for smartphones of Chinese origin at the European level

Despite the disappointment and frustration currently running through the technology and mobile telephony sector due to the cancellation of the Mobile World Congress 2020 in Barcelona due to the coronavirus, it seems that manufacturers have not wanted to give up presenting their latest news . Some of them, without going any further, have chosen to make online presentations, while other brands have opted to postpone the launch date of their novelties for a few months, although the demand continues to exist 哈萨克斯坦电话号码表.

In this context, the idealo.es price comparison has carried out an analysis of the situation of the smartphone market at the European level. Its main conclusion points out that Spain is the leading country in demand for Chinese smartphones on our continent, curiously in the midst of the coronavirus maelstrom. Specifically, our country has 45% of buyers within its own market who prefer to bet on devices from brands from the Asian country, followed by Italy (42.24%), France (37.77%), United Kingdom ( 33.59%) and Austria (33.19%). Not surprisingly, among all the brands that make up the offer, the favorite in our country at the time of launching a smartphone in 2019 was Xiaomi, with 32% of the total market. Already behind are eternal competitors such as Apple and Samsung, very even at the market level with a share of 24% each.

Especially striking is the situation of Huawei, which is not going through its best moment. The Chinese multinational suffered a severe blow after knowing the suspension of Google to all the businesses that involved transfer of software or hardware with their company almost a year ago. Although the relationship between the two technological giants has improved, the reality is that this conflict has cost Huawei a decrease in demand, only in Spain, of 47% between 2017 and 2019. Thus, in 2017 it enjoyed 17% of market share, which at the end of 2019 was barely 8%, ranking as the fourth mobile brand chosen by the Spanish.

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However, we may see more activity from Huawei in the coming months, especially due to the development of 5G networks in Europe and America, which presents an encouraging outlook for manufacturers. For its part, the United Kingdom recently announced that it will allow Huawei to collaborate in the development of its 5G networks, perhaps in response to the problems posed by Brexit, but in the face of US reluctance. On the contrary, the European Union has already announced the rigorous rules and conditions that it demands when developing the 5G network. From Brussels they assure that the regulation is not directed against anybody in specific, but many experts agree in pointing out that it refers to Huawei, taking into account above all that the text contemplates the possibility of posing specific restrictions to “high risk” suppliers.

“In the last year we have seen how the smartphone market has undergone a reorganization after Google’s veto of Huawei and the entry of new players in the market and soon we will see new devices with 5G that are expected to reinvigorate competition even more. ”, Explains Adrián Amorín, Country Manager at idealo.es 社交帖子.

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