Campaign Manager 360 integration One of the great advantages of GA4 is the extensive possibilities of connections with other systems. For example, you can link GA4 to CRM systems and Customer Data Platforms (CDP), and there are also integrations with many Google Products, such as Google Ads, Search Console, Display & Video 360, Search Ads 360 and Big Query. The integration with Campaign Manager 360 will soon be added to this list.
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This allows marketers to bid on GA4 conversions in Display & Video 360’s automated Venezuela Mobile Number List strategies. 6. Customize default channel grouping An update that everyone has been waiting for for a long time is that you will soon be able to customize the channels of the default channel grouping. If you use a lot of utm tagging, there’s a chance Google won’t be able to allocate your traffic to one of the default channels based on source/medium. As a result, you will see ‘unassigned’ in your channel report. While you just apply utm tagging to see specific channels. Google has now announced that you can do this channel assignment yourself, but we don’t know when this is already.
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So wait and see, but that it will come is certain! The updates above are not all updates from the Social Posts months. I’ve listed a few that I think will be of great use to marketers. Transfer: the sooner the better With a host of new features and improvements, Google Analytics 4 offers many reasons why you should use it to understand what’s happening on your website and app (if you have one). GA4’s advanced features and capabilities enable you as a marketer to better understand and optimize your visitor’s user engagement and ecommerce tracking than ever before.