Just add some segmentations to your campaigns and make some minor personalization’s of the ads us to target the segments specifically. And don’t forget to use the insights you gain from this methodology for campaigns on other channels, whether online or offline! From fleeting social media followers to engag mail […]
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The marketers who really want to make a difference take these insights with them. You can then further personalize landing pages and improve offline campaigns aimed at specific target groups. Why don’t the platforms do this themselves? Now you may think: “This all sounds very logical, why don’t the platforms […]
For example, I see campaigns with at least 50% better performance (higher engagement and lower costs) that can be up to 10x better than other campaigns. That better performance is definitely worth doing a little more work for as a marketer! But how do you handle this? target audience Segmentation […]
This can ultimately cause enormous problems if algorithms are completely abandoned. For example, an entire book has been written about algorithms that produced the wrong outcomes in this way. It’s about Weapons of Math Destruction (affiliate) by Cathy O’Neil. Content is the only thing we have control over And what […]
They help us automatically to optimize and reach our target group. That was the kick-start for all growth marketers, performance marketers and content marketers to show their skills. But also the rise of the “gurus” who tried to make a profit from companies with “hacks” and “secrets” because these gurus […]
The changes in the SERP follow each other in rapid succession, which has a direct impact on the CTR. Think of changes in the paid ads, position changes, SERP features or changes to meta titles or descriptions. Because of all these factors, this research should be seen as an indication, […]
As well as all branded search terms, these have been manually filtered out. If someone already knows your company, this has a major impact on the CTR. Big challenge Obtaining enough data is the most important thing to be able to actually make a statement. Since we’re splitting mobile and […]
Leaving aside the legitimate reasons, I have received very interesting feedback at my own events so far about matters such as accessibility, program and set-up. Feedback that can be nicely included in the organization of a subsequent event. For example, to reduce the no-show. Your own data analysis can also […]
Event audience Just pay! Yes, a free event is a lot more accessible to people. Resources or not, you can simply register and participate, without any risk. But free events always have the highest no-show ratios by far. It’s easy to register for a free event and forget or skip […]
Now receiving a cancellation is not fun, but the more difficult you make it, the more no-shows you will have to deal with in my opinion. Whatever your cancellation policy, make sure you communicate it clearly to guests. Put all the details clearly on the website where the tickets were […]
In addition to the loss of income and waste of food, for example, also, for example, the removal of places from visitors who would have loved to be there. It is therefore not only the organizers of events that are accessible for free, who are breaking their heads over this […]
In my training sessions I see that people still find it difficult to start with GA4, but eventually see the benefits of this new version. Now it’s time to get started quickly with the settings in GA4 and make sure everything is set up properly so you have reliable data […]
Campaign Manager 360 integration One of the great advantages of GA4 is the extensive possibilities of connections with other systems. For example, you can link GA4 to CRM systems and Customer Data Platforms (CDP), and there are also integrations with many Google Products, such as Google Ads, Search Console, Display […]
New e-commerce dimensions and metrics have also been add that you can now access in custom reports, i.e. in the ‘Discover’ section. GA4 now offers an item-scop and event-scop version of each ecommerce metric, so you can analyze the product information and analyze key ecommerce interactions separately. This is the […]
Now I don’t think that’s a good development. GA4 already contains the engagement percentage. This statistic shows what proportion of visitors are ‘engag’. With the default setting, someone is already engag when you make a conversion or visit another page, but also if you sit on the website for more […]
Simply ‘turning on’ GA4 will not get you there. You will also have to make the correct settings, set events and parameters and create conversions (goals). Otherwise you will not be able to compare the data with that in Universal Analytics and you will not collect the correct data. Moreover, […]
Give your talent search a boost The growing scarcity on the labor market poses new challenges for employers. How do you win the war for talent? Make yourself highly visible and reach hundreds of marcom specialists via the Frankwatching job board with an annual subscription. Post vacancies for 12 months […]
Attention to involvement and happiness at work In addition. In 2023, more attention must be paid to the changing work-life balance and the happiness of employees. For a while it was about ‘ quiet quitting ‘: employees decid to only do what they are paid for. There was a fallacy […]
The looming recession is causing consumers to pay more attention to their spending and worry about economic uncertainty. Such levels of uncertainty weigh heavily on the mental health of individual employees. Employers must therefore take proactive action to support their employees mentally. This builds on a trend in the labor […]
Last year you couldn’t open a (digital) newspaper without the reports about the labor market and ‘the new way of working’ flying around your ears. In the second quarter of 2022, the shortage on the labor market in the Netherlands became so strong that all professional groups had a shortage […]
We are working on substantive topics and current affairs. There are also regular camera crews from news sites and broadcasters. That buzz makes it very exciting. What I like about working for an agency? I don’t know where I’ll be in six months. I don’t know exactly which way I […]
Content manager Vattenfall I’ve been working as a content manager at Vattenfall for a while now and I really like that. Once in a while I switch on my out of office, put on my headphones and spend a few hours playing around in the CMS. Endless tinkering with texts, […]
Sign In the common question on every circle birthday, “What do you actually do?” is not easy for anyone to answer. But if you work as a content specialist for an agency, it’s even more difficult. Not only are you faced with the noble task of explaining to your stone-deaf […]
To date, five experts have been willing to give their views, two in the Netherlands (Bob Kroonenberg of SIDN/Yivi (formerly: IRMA) and Marie-José Hoefmans of Schluss) and three in Finland (Teem Opponent of MyData Global, Meri Valtiala of Human Colossus and Mikko Sierla of Vastuu Group). These are the experts […]
Only when that is the case will there be sufficient confidence in children to open up and think along. It’s not easy to set up something like this, especially since the subject of Wallets lends itself to polariz opinions. Within the European expert group of which I am a part, […]
What is Project MDM? The starting point of project MDM is clear: giving children the right to full control over their data from birth. But, just like for us adults, this is also problematic. It is also difficult for them to oversee the consequences of their decisions. Fortunately, they can […]
Can this be prevented if we have full control over our digital identity from birth? Background This is the last blog of a series of five about our digital identity. A digital identity: what’s in it for us & how far have we come? What is the EDI Wallet & […]