The problem for WhatsApp is the flattening of its line in terms of the number of daily downloads in Latin America. The collateral damage around updating policies use WhatsApp becoming visible in key markets.
After the instant messaging platform notified its users that from now on it would share certain data with Facebook and other Portugal Mobile Database products of the Mark Zuckerberg empire, many users threatened to leave the platform and began to try other options that have been in the market for years now. they are seeing their user bases grow.
Telegram and Signal conquer Latin America
The phenomenon has been especially evident in Latin America, a market that for several years has promised great opportunities for this type of services when considering its penetration levels compared to other more saturated regions.
At least this is indicated by a recent report signed by Statista, which indicates that Telegram and Signal already exceed WhatsApp in the daily number of downloads in most of Latin America.
With data provided by Airnow Data , the report reveals that at least during this month the statistics favor the two major WhatsApp competitors, a trend that was aggravated once the new policies for the use of this application owned by Facebook were released. .
On January 13 alone, Telegram’s mobile downloads on iOS and Android devices almost doubled those from WhatsApp. Signal, meanwhile, surpassed daily WhatsApp downloads for the first time on January 11, registering more than 373,000 downloads, which is 130,000 more than WhatsApp. If this trend continues, Telegram and Signal could establish themselves as the most popular messaging apps in Latin America this year.
¿Todo es culpa de la actualización?
Although the graph shows an interesting rebound in the number of downloads after the change in the conditions of use of WhatsApp became evident, the truth is that the problem for WhatsApp is the flattening of its line in terms of the number of downloads per day.
While for the company that now ranks as the leader in the segment, it could be a major problem of market maturation where innovation and the launch of new functions that manage to conquer more users, for its competitors it is a unique opportunity.
For Telegram and Signal it is a phenomenon that, although it could not mean the demolition of WhatsApp, it could be the key to narrow the gap and add more and more users.
The challenge will be to deliver Brother Cell Phone List tangible added values, where privacy will play a vital role but must be accompanied by other issues related to connectivity and functionality. Pieces on the board can quickly change position.
The above is one more example of how relevant privacy is beginning to be for users. Just as a reference, it is pertinent to mention that, according to a study carried out by Mobile Ecosystem Forum (MEF), AVG Technologies and On Device Research, during 2015, more than 50 percent of mobile users worldwide claimed to have deleted an app by privacy and security issues. Also, 34 percent stopped using an app for the same reason.