Manage content offers that respond to the main concerns Make sure your page has attractive offers for buyers at ALL stages of the buyer journey, not just one. Start by collecting all the questions that potential customers ask during the sales process, and group them according to the stages. Five or six questions aimed at identifying your main concerns at each stage is enough to get you started. Once you have these questions, create content offers for each stage. These offers and question mapping is one of the secrets of high-converting, high-performing websites, and a key component of an inbound strategy.
This strategy can help you predict the exact number of leads, and know exactly how to optimize the effort of generating leads month after month, in order to increase the effectiveness of capture and conversion. Success story: Impulse and Oncosalud join forces and reach 33% more leads than expected thanks to Inbound Marketing. Now that you understand inbound marketing, content marketing, conversion strategies, conversion rate optimization, the buyer journey, and how content offerings can help guide prospects through every stage of their journey purchase, you’re ready to create quality content and improve lead generation for your business.
If you found this post interesting, we invite you to download our ebook: Inbound Lead Generation for B2B Businesses . Sabotaging your own sales strategy without realizing it? It happens more often than you think. Georgia whatsapp number list Obviously no one wants to destroy everything they’ve worked for on purpose, but there are some day-to-day activities that may be keeping your sales from taking off as they should. If you think it may be happening to you, keep reading, because you may identify yourself. call everyone I get it, I am also excited to see my website visits increase day by day. This means that all those actions that you are carrying out to attract more people to your website are giving results,
Many Companies That Sell
if these people are already visiting you, surely they are already interested in your products and ready to buy from you, right? Why not take advantage of the fact that they have just reviewed what you offer to give them a call? Are you marking? Stop. You’re going to scare them. 99% of users are not ready to buy the first time they visit a website. Most people will visit your site to gather information that they find valuable to make a much smarter purchasing decision. Remember, today’s power lies with an informed user. If you attack them with a call, they might choose to buy that product… but somewhere else. How many times have you entered a department store and before the 5 steps you already.
have someone offering you cards? Most likely, you will refuse and continue on your way calmly, in the online world, these irruptions do not go so unnoticed. errors in telephone sales.gif Ignore your buyer personas Your website, blog, social networks are generating the leads you were looking for, but when it comes time to close these leads into sales, the numbers seem to freeze. That could be happening? There’s a good chance your buyer personas are aligned with your marketing strategy, but does your sales team also understand who they’re trying to sell to? Make sure your sales department understands the segment they are looking to convert and, above all, knows how to approach it depending on its behavior. For example, if your segment is made up of young professionals.
The Same Person Unfortunately
with little time, you cannot approach them with the same pitch as a more mature segment. Your teams have to play in your favor, they are the ones with the most experience on the field. We usually work hand in hand with the sales force of our clients, to be able. To train them not only in the inbound sales methodology. But also so that they understand the entire purchase journey that we design for each buyer persona. Forgetting that you already know your prospect Why do I walk 3 blocks to buy the same bottle of water that I can buy it just by going downstairs? Because Rosita already knows that when she walks into her store she’ll probably ask for this, and even though she’s with a lot more customers, she’ll ask me if I want a bottle.
This kind of familiarity, knowledge, and recognition of your customers makes “landlords” so successful in our culture. And it’s something many companies fail at simply because they don’t keep track of their loyal audience. Imagine a person who has visited your website more than 10 times, has downloaded. A couple of ebooks, follows you on social networks, shares. Your content, his profile is telling you that he is ready to buy. And you call him with a generic speech where he data questions that. You have already answered several times on your different platforms. If you are already using a digital marketing strategy like the inbound methodology. That focuses on your consumer. Why do you forget it at the most important moment?