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The power of the digital channel remains undeniable this. Of course. Does not mean that investment in other channels takes second place for the company that was born in 1927. In texas. On the contrary. Marissa Vietnam Phone Number jarratt. Specified in an interview for digiday. That digital channels will continue to be essential to send more specific messages to customers: promotions. Prices. Location of points of sale. Etc. According to kantar data. 7 eleven 7-eleven spent $12.3 million on media advertising in 2019 and $16 million in 2020. The year it conducted tv marketing tests. After a five-year hiatus. However. According to the consultancy. 7 eleven has refused to provide exact data on how that budget was distributed among the various channels and how it will do so in 2021. It is very likely that. In mexico. Where 7 eleven has a significant presence.

We will see commercials for the brand more and more often. During 2020. The mexican market was very generous with the company of american origin. As it increased its sales by up to 40 percent. Thanks Vietnam Phone Number to a strategy that involved the pokémon go video game . A clear example that advertising campaigns through innovative channels are also paying off for 7 eleven. And also a clear example of the convenience of getting on the “meme train”. A wave of consumption or fashion. Hand in hand with other brands. To increase the impact of advertising. According to the latest report from global ad trends. The new generations are not so averse to television advertising. Actually. One of the keys is that the consumer continues to be convinced that they receive a better advertising impact when there is a connection on an emotional level.

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The digital channel against tv in this sense. Some of the Vietnam phone number results of this report. Based on 2020 data. Become relevant. For example. That 34 percent of consumers say that tv advertising is “entertaining” and 30 percent that it is “informative” . While. In contrast. Only 17 percent and 19 percent. Respectively. Have these opinions regarding advertising on social networks. However. It is expected that in 2021. Investments in digital marketing will continue to exceed traditional channels such as tv . In the world. The digital channel represented 30 percent of the consumption of content. Products and information. Last year. Above traditional channels such as television. Nest mini fixes bugs: better contact pronunciation and no more burnt food share on facebook share on linkedin share on whatsapp share on pinterest share on twitter 04/29/2021 consumption.

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Marketing . Technology written by marco octavio torres the update to google’s voice assistant (which was already updated for the nest mini but will cover all the presentations of this tool) hits the nail on the Vietnam Phone Number head with customization. Google understands that personalization processes are fundamental to making its products fit into the daily lives of consumers. Google understood that it is intelligence that must become an expert in human codes. Preventing users from having the need to learn the language of machines (commands). Even before the pandemic. According to a report. Up to half of customers confessed that they would change brands if the current one did not anticipate their needs.

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Constantly customizing (personalizing) products is essential to create loyalty and a more human connection between the brand and consumers; google knows this and that’s why it worked hard and now Vietnam Phone Number it’s much easier for its voice assistant. Nest mini. To learn how to correctly pronounce the name of your contacts. Even before the pandemic. Up to 75 percent of consumers expect brands to deliver consistent experiences . No matter the channel: social media. Email. Website. Mobile (and this involves voice assistants). And most importantly. According to salesforce research. In its “state of the connected customer” report . Up to half of customers say they are likely to switch brands if the brand doesn’t anticipate their needs. And the trend toward requiring consistent interaction. And even “empathy.” showed up in the 2020 report .

Voice assistants will soon become more relevant in the communication that brands or companies have with their customers. Just as marketers today strive to create increasingly personalized newsletters. The Vietnam Phone Number importance of a voice assistant correctly pronouncing our customers’ names is even a public relations issue. It bothers us all when we are not addressed in the right way. Right? Brands that want to position themselves. In a context of channel explosion. Must be able to be available to customers through voice assistants and data that can fit into their functionalities. If a brand doesn’t appear. For example when a customer asks their assistant about a nearby restaurant. Gas station or dentist. Then it’s as if it doesn’t exist. In fact. According to google. Up to 67 percent of users buy products from companies that have apps that facilitate location.

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