If you are just starting your online business or looking for a way to increase your traffic and sales then you’ll be excited to learn about alternative options for marketing. Advertising dollars are part of the budget of all successful online businesses. The important thing is to make sure your media buying is used in the way that will produce the greatest return on your investment. A few common marketing tactics are CPM (cost per thousand impressions), PPC (pay per click), CPV (cost per view) and banner advertising. Many people find that banner advertising, which is purchased as advertising units, produces some of their best results.
There are several benefits to using banner advertising as an important avenue of your media buying. Anyone who has attempted to market their business is aware of how important the quality of traffic is to your website. That means the targeted customers should have an interest in the buy database for marketing product or service you offer. It certainly wouldn’t benefit anyone to target women’s beauty products on a website dedicated to fish and tackle. Banner ads allow you to target your audience for the most cost effective campaign. Your ad is seen by potential customers even if they don’t click on it. This tends to reinforce your name, logo and product in their mind. The next time they see your banner they are familiar with it and more likely to look for more information.
Using your media buying budget for banner advertising also allows you to measure your results more efficiently. The data that can be returned are things such as what your audience’s patterns are, what area of the world they are from, what ad size gets the most results and which ads generate sales. This allows you to tweak your ads to improve your overall success. Inventory of this type is a great way to stretch your advertising dollars. It costs much less to design and operate and attracts a specific customer in a much more efficient way than other conventional methods of advertising.
Banner advertising tends to bring in the highest quality of leads. These leads have a need or interest in your product or service and once they enter their email address or buy from you they can be placed into your database for future sales as well. This type of media buying generates a list of customers who know and trust your name and welcome new and future emails and marketing. These one-time customers are converted into repeat customers and referrals. That type of ROI is Internet success.
