According to data provided by SignalFire, more than 50 million people around the world consider themselves content creators egypt email database. It has become an authentic way of making a living among the new generations with many of the young people preferring the profession of youtuber over other more traditional ones, something that becomes more and more plausible thanks to some of the tools and functionalities that the platforms have been put at the service of creativity .
50 million people in the world consider themselves content creators
However, not an easy goal to achieve, at least for now. According to The Economist, only about 0.2% of the more than 7 million musicians on Spotify earn more than $ 50,000 a year in royalties, while only 3% earn more than $ 1,000. On Patreon, where people can subscribe to creative services of all kinds, 200,000 creators earn a total of $ 1 billion a year. The top earner earns about $ 2 million, but roughly 98% earn less than the federal minimum wage in the United States, 1,257 a month.
Although the ways to monetize content have multiplied, association with brands is still the main source of income. According to an April 2021 survey conducted by influencer marketing platform Mavrck, 68.1% of adult influencers in the United States identified brand collaborations as generating the most revenue for their business. Affiliate marketing came in second, cited by 9.3% of respondents, followed by advertisements (7.4%) and the sale of professional services (7.1%).
However, the various forms of monetization that companies are betting on demonstrate a transformation of the digital landscape, in which creativity and content generation gain weight, not only as ways to attract and retain users, but also as new livelihoods and business models in the online ecosystem socialposts.