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The chief scriptwriter of “La Casa de Papel” stars in the new Magna beer

Created by Contrapunto BBDO and Proximity, the campaign talks about the importance of making our own decisions Iraq Email List
Magna is a brand owned by the Mahou San Miguel group and was launched in 2019

“In life, as in the series, you can follow the script or make your own decisions.” This is the argument that revolves around the new campaign for San Miguel’s Magna beer, which has been created by Contrapunto BBDO and Proximity. , and that emphasizes its argument with the presence as the protagonist of Javier Gómez Santander, head of scriptwriters of “La Casa de Papel” and scriptwriter of “Sky Rojo”, a highly successful series broadcast by Netflix.

With this campaign, the brand invites us to “make our own decisions”
The campaign, which was assigned through a contest, is titled “Write the script of your life” and with it the brand, as explained in a statement “invites us to make our own decisions.”

The main piece of the campaign is a commercial that begins with Gómez Santander sitting on a terrace with his glass of Magna, explaining that the scriptwriters are not the best known people who work on the series, but they are the ones who literally decide what happens in them: if a character disappears or not, the degree of suspense with which they leave the viewer at the end of a chapter or if a creation of a prison environment is suddenly transformed into a smiling musical.

The prescriber of the action thus invites viewers to do the same with their own life: to be the true protagonists of it, to decide which paths it runs along and which people accompany them on them. “The will of the brand”, it is stated in the statement, “is to awaken the most restless side of people to enjoy a bigger world” socialposts.

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