The mobile has become an indispensable object in our day to day. Its great advantage resides in that it allows us to be permanently communicated. A fact that can be obsessive, and even cause dependence on this device. The Colombia Mobile Database latest report “The Information Society in Spain” presented last week indicated that in our country about 19 million Spaniards “live connected”, and consult their mobile approximately 150 times a day. A figure that even exceeds the data provided by Mobile Posse in October, where it was collected that smartphone users used this device up to 100 times a day.
The desire to be continuously informed, the result of the “fear of missing something” has caused this compulsive behavior, which even leads us to not being able to be without our smartphone at hand. This device has become such an important object that if we accidentally leave it forgotten at home, we will not hesitate to come back for it. The study published by Tuenti Móvil at the beginning of the month collected that 56% of mobile users return home to get their appreciated smartphone.
Notifications are the first thing smartphone owners check. It’s the fastest way to check for news. In addition, those surveyed by Mobile Posse and Phoenix Marketing International say that, from the moment they are aware that they have received an alert, they do not take long to verify what it is. Thus, more than a third of mobile users consult their smartphone immediately after receiving this notification.
The appearance of these alerts is usually frequent. 20% of those surveyed had the 14 different categories of notifications contemplated in the survey enabled on their mobile. Missed calls (92%) and text messages (88%) top the list of most common alerts, along with e-mail (81%). For its part, social networks also occupy a leading role (65%) within the priority notifications of mobile users.
This, let’s put it this way, “mobile dependency” cannot go unnoticed by brands, who have to find their niche in some way to become Brother Cell Phone List part of that habit. A good way of access is thanks to the alerts related to your brand applications. 37% of the participants in the Mobile Posse study already take into account the notifications provided by the retailers. It is a channel still in full development, which requires a non-intrusive approach, based on user experience, but which is still a great marketing tool with great potential for companies and brands.
