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The Death of the Yellow Pages and How You Can Prepare

It really is a changing and new world out there…If there is one thing that has stayed the same forever, it’s CHANGE. Change means the unfamiliar. Change is uncomfortable. Change means learning new things.

All of us grew up with the Yellow Pages book in our house. It has been around forever. The YP book is familiar – an old friend. Service businesses are comfortable with the Yellow Pages. They understand it, they know it delivers calls. They’ve used it for years and years.

But change has already stared…

The internet has grown. More people malaysia phone directory search are throwing out their YP books and doing searches for local businesses online. For most service businesses, this is new. This is the unfamiliar.

This is not about staying comfortable. This is about growing and developing and leaving comfort zones.

You’ll Always Need Marketing

There will never be a shortage of customers! But you need to position yourself so they can find you.

Without customers, you cannot succeed.

Let me show you how internet marketing works – and ways companies like yours can take advantage of it… and a lot is FREE.

You already know you’re good at your given trade. If you are a plumber, you can fix sinks, install hot water tanks etc. If you are an electrician, you can wire a house, install a circuit board etc. If you’re a backflow tester, you spend your time dedicated to the protection of drinking water by preventing backflow.

You also know running a business requires many skills such as inventory, hiring, payroll, bookkeeping, and marketing to name a few. If you are like most small business people, you find your trade takes up most of your time, leaving you with little time to master the other business skills.

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This is where FocusedService helps you. We make marketing easier for you. We set you up so internet marketing is running on automatic. That is one less chore you need to worry about. One less skill you need to master.

The information in this document is simple to take advantage of. Why doesn’t everyone take advantage of this information? Because it is estimated that only 2 out of every 10 small businesses are aware of the information given here. Sad but true.

If you can take advantage of this information, that means you are going to reach customers that 80% of your competitors will not get.

You may not have the advertising budget the big boys have. You may not be able to buy those big fancy ads. But the internet is an equalizer. You can rank right up there with the big boys when a potential customer does an online search.

The Shrinking Yellow Pages Phone Book

How many times have you used the yellow pages phone book in the last year? I don’t know about you, but I have used them exactly once. I have been doing my search for local services and goods online for the last 5 years.

It seems I’m not the only one. Recent research suggests the Yellow Pages will be out of business within the next four or five years. Want proof? Look at the Yellow Book stock price…it has fallen 90% since 2007.

On July 31, 2008, Borrell Associates reported in BizReport “…classified ads will be virtually dead within the next five years. So, for now, perhaps classified listings are a good investment but marketers need to begin looking at other options.”

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As reported by the Associated Press on August 10, 2008, the Yellow Pages Association responded stating “Although the $17 billion-a-year industry is showing remarkable resilience as other advertising-driven businesses suffer, it has become a familiar target in state legislatures, where lawmakers have tried — unsuccessfully, so far — to place limits on the distribution of phone books.”.

Here they claim their industry is showing “remarkable resilience” but go on to admit there are problems with governments who want to limit phone book distribution because excess phone books are creating a costly environmental problem for local governments. Others call them a neighborhood nuisance.

The key question is whether or not the Yellow Books are showing “remarkable resilience” as they claim. How do we know who to believe? Obviously the stock investors are bailing out.

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