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The Importance of Capturing Consumer Email Data

Consumer email data is one of the most valuable resources available to brands in the marketing field. Collecting and being in control of a consumer database not only provides your company with a direct link to your most loyal consumers, it allows your brand to communicate in a way that is personal and highly effective. Email communication with your consumers can take many forms – whether you simply want to keep your consumers up to date on what’s happening in your company or whether you use their information to create perfectly personalised promotional campaigns – the fact remains that your company database is the fuel that drives the most powerful engine in digital marketing: email.

Why email is still the best

As channels such as social media and mobile connectivity become more ubiquitous every day, may brands are inevitably asking whether it is necessary to still place as much emphasis on the collection of consumer email data in particular. Surely a Facebook ‘like’ or some steady traffic to your site fulfils the same objective? The short answer in this case is no. Email is still considered to database email perusahaan be the best and most effective marketing medium available to brands and while social media and content marketing strategies also have their roles to play, they simply cannot compete with the measurable efficacy of an email marketing campaign created with the help of a profiled database. Email provides marketers with exact statistics that can track and analyse the behaviour of your consumers – unlike with other media – there is no guesswork here. You can have specific insights into who saw and interacted with your brand’s campaign.

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Personalised campaigns

Brands that have access to a profiled and managed email database are able to create personalised campaigns. This means using the information provided to your brand by the consumers themselves upon sign-up in order to create tailored campaigns that appeal to individual subscribers on some or even multiple levels. When it comes to personalisation in email marketing the sky is the limit – it all depends on how extensively you have asked subscribers to profile themselves. Ultimately, people respond to content and messages that are relevant to them and with email marketing and a personalised database, you don’t have to fire a shot in the dark and hope that it may be relevant to the person who receives your message.

Email data rental

Email marketing in itself is a fairly simple marketing vessel, but its power lies in the quality of the consumer email data to which it is sent. However, not all companies have been in business long enough or simply collecting data long enough to have a database able to provide them with a real return on investment. This is where reputable email marketing companies that specialise in email data rental steps in. Renting another company’s data means that you will gain short and limited access to their database where their subscribers have opted in to receive material from companies like you. Email data rental provides companies with a larger audience than they normally would have while also allowing your brand the option of growing your own email database through them.

Collecting email consumer data is still as important as ever, and now that email can be incorporated into all aspects of a holistic digital campaign it is one that should never be neglected.

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