Despite these new models, the brands have not ruled out the in-gaming model either, which consists of integrating their products in the development of the games. It is a less intrusive and correctly inserted form generates an important brand memory Afghanistan Email Address. One of the pioneers in this practice was Pepsi, which introduced a vending machine in the Bionic Commando video game. It was 2009 and the title, developed by Capcom, had been presented at CES Las Vegas in 2009. Every time the player shot the product placement of the soft drink brand, a can would come out.
Although if there is a video game in which this brand was present, it was PepsiMan, a title created in 1999 for the first PlayStation, where everything revolved around the brand, from the main character to the tests. Such was the impact it caused in its day that a user presented a remake of it in February 2021, an excellent design work that, for the moment, has remained a mere project fruit of fandom.
Of course, the great master of product placement in video games has been Hideo Kojima, author of well-known titles such as Metal Gear Solid, where a Sony Walkmann became one of the important tools of this saga, in which brands have appeared like MountainDew, Doritos or Monster, perfectly integrated into characters with questionable health habits, but which were credible to the player.
As we mentioned at the beginning, the integration of vehicles in video games has been one of the most common forms of advertising in this form of entertainment. But if there is an outstanding case it is that of Mercedes-Benz and Mario Kart. The German brand reached an agreement for several of its models, both current and historical, to be part of the fleet of vehicles eligible for players of one of the most popular Nintendo titles. The value of this proposal is that the cars are final rewards that are only obtained for the good performance in the games and that they are the only cars with their own brand in the game, unlike what happens in driving simulators such as Gran Turismo, where all the vehicles that can be chosen belong to real brands socialposts.
