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The influence of mobile phones, increasingly present in purchasing processes

The mobile phone has become an indispensable tool. It accompanies us wherever we go, acting as a means to be permanently in contact with our environment, as a way to obtain information about what we need, at the right time and, also, as a tool to effectively complete the purchase process. On the other hand, the El-Salvador Mobile Database development of these devices allows consumers to place their orders from the palm of their hand, quickly and easily. A fact that has notably boosted electronic commerce. The Mobile Marketing and Commerce Report, published in October by eConsultancy and BuyDesire, indicated that 29% of retailers’ profits came from these smart devices.

When they go shopping, users not only turn to their smartphone to practice showrooming, but it is actually a first-rate source of information, helping them make their purchasing decisions. Despite the fact that 67% of customers use their smartphone inside the store, only 11% of retailers have been able to appreciate its consequences on their bottom line.

The Deloitte Digital study shows how the smartphone directly influences both e-commerce and in-store sales, as an important element in the purchase process. According to their figures, in 2013 smartphones accounted for 6.8% of in-store sales in the UK. Which implies 18 billion pounds, 45% more than the previous year. A figure that is projected to rise to 10% or 15% in 2017, which would amount to between 27 and 45 billion pounds.

El-Salvador Mobile Database

The influence of the mobile phone throughout the sales cycle is also capable of doubling the probability of conversion, as well as increasing the amount of the purchase. Deloitte indicates that 63% of consumers who use their mobile during the purchase spend on average 93.1 pounds. On the other hand, the shopping basket of those who used their smartphone before buying was an average of 65.6 pounds. However, those who do not use their smartphone did not spend more than 51.6 pounds.

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The sectors where mobile phones exert the Brother Cell Phone List greatest influence are those with the highest value, such as electronics products (79%), sporting goods and toys (75%) and furniture (72%). Likewise, it should be clarified that consumers do not use their phone only to compare prices, but they look for information, comments and recommendations about the product.

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