UN Climate Change Expert report blames humans for warming
Some agencies and advertisers have made a commitment to promote and encourage sustainability in their campaigns list of all companies in bahrain.
“For decades the Earth’s climate has changed and human influence has been unmistakable in warming the atmosphere, the ocean and the land.”
It is not necessary to search to find this clear sentence in the last great report prepared by the Intergovernmental Group of Experts on Climate Change (IPCC), a UN panel that leaves no doubt about how the actions we carry out since the industrial, economic or social point of view are transforming the world in which we live, increasingly affected by extreme weather events.
Recent phenomena such as the fires in Greece show the emergence of the planet
It is not necessary to go back in time, simply by looking at Greece or Turkey, two countries that have been burning for days, is enough to understand what the main concerns are in the report. But the recent newspaper library also recalls the brutal heat wave at the end of June in Canada, the floods in central Europe or China in July or the fires associated with heat in the Mediterranean basin that just happened.
Behind the scientific conclusions of the IPCC report there are palpable day-to-day consequences that are translated into a topic of face-to-face and social conversation, as evidence that “heat wave” has been a trend for days and will continue to be so for a whole week in which will reach temperatures of more than 45 degrees. The climate emergency has been declared for a long time and all generations have been differently aware of this, but especially the youngest, who in recent years have developed a strong impact campaign through the Fridays For Future mobilizations.
Likewise, there have been changes in business strategies, where the term “sustainability” is present in almost all strategic sheets. Although there is no real faith in it, no company, no matter how harmful its activity may be for the environment, can afford the luxury of not taking responsibility for the problems caused by climate change, against which advertising and marketing They can be important allies, with campaigns that not only change the thinking of the consumer or the citizen, but are also capable of translating the messages into concrete actions.
“Our climate system is changing rapidly and it is thanks to us. The general scale of transformations is of an unprecedented nature in the entire history of humanity and some are already irreversible ”, Raquel Montón, Head of Campaigns in the Energy and Climate Change Area of Greenpeace, tells Reason.Why Raquel Montón, who adds that “We will leave a legacy that will last hundreds and thousands of years, with the melting of the ice sheet, rising sea levels and changes in the ocean socialposts.”