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The Plaza Mayor shopping center goes viral with a homemade and fun self-promotion

Employees and workers invite you to visit the center to the sound of a song by Álvaro Soler
Social media users have appreciated the good humor shown by the marketing strategy Haiti Email Address

“Because the days in Plaza Mayor make me see that life is pure emotion. Because the Malaga breeze tells me about happy days, love and sunshine ”.

That is the refrain that has conquered the users of social networks in our country during the last hours. The creators of the hilarious theme are the employees and workers of the Plaza Mayor shopping center in Malaga, who together have created a fun promotional video with which they invite consumers to come to the complex to enjoy its varied range of shops and entertainment services.

“I’m going out, come have a drink, I promise excitement and that everything will be fine”
They have done so by covering the song “Magia”, by Álvaro Soler, which they have adapted with a lyric that bets on the local character and the idiosyncrasy of the Andalusian city, and which they have accompanied with a carefree choreography. In this way, self-produced creativity shows the staff of the establishments touring the facilities and highlighting the leisure possibilities offered by the center. “I’m going out, come have a drink, I promise excitement and that everything will be fine,” says the song in clear allusion to the difficult situation experienced in the context of the pandemic.

Currently, the video already exceeds 10,000 views on the mall’s official YouTube channel. “The magic of Plaza Mayor is in our team, the joy and commitment of each and every one of those who work here, our family. You are magnificent and we love your sense of humor, always signing up for any proposal and spreading smiles ”, the company commented on its Instagram profile, where the video exceeds 185,000 views. “We hope you have as much fun watching this video as we do. This tribute goes to all of you, thank you for coming to see us at Plaza Mayor! You are also our magic ”.

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The simplicity and humility of the piece, added to the sympathy of its protagonists, has turned this peculiar marketing campaign into viral in a few hours after its launch. The truth is that, at the moment, the campaign seems to have gained the interest of the public. Twitter users have shared their opinion on the audiovisual work, which some describe as “genius”, and have appreciated the good humor and good intention shown by both the workers and the shopping center.

Other users have been convinced by the campaign and assure that they will visit the shopping center the next time they visit the city.

Some have praised the intelligence behind the creativity, which they consider a “digital marketing success” socialposts.

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