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The purpose and history of Covirán

“The creative and production process has been very easy with Manifiesto”, they say from the advertiser. “The way in which Manifiesto has understood Covirán, both as a brand and in its corporate and social purpose, has been key to the successful end of this project” Israel Email List.

“It is easy to do a good job when a brand has the history of struggle and successes that Covirán has”
For his part, Pachi Gil, Manifesto’s Business Director, states in relation to this campaign: “I sincerely believe that it is very easy to do a good job when a brand has the history of struggle and successes that Covirán objectively has. In addition to clear and solid communication levers on which to support their messages, we must add the wonderful human team with whom we have collaborated side by side, who have made the entire work process easy within a demanding but extremely cordial climate ”.

Covirán is a cooperative of retailers dedicated to the distribution through supermarkets of food and mass consumption products. It was born in Granada in 1961 and currently has 2,876 establishments, as reported on the company’s website socialposts.

TECHNICAL SHEET “THE OTHER SHOPPING LIST”
Agency: Manifesto
Advertiser: Covirán
Product: Supermarkets
Client contact: Paco Torres and Carlos Álvarez
Project management: Pachi Gil
Project supervision: Natalia López
Executive creative direction: Antonio Pacheco
Creative general direction: Chiqui Palomares
Editor: Albert Alcácer
Art direction: Guillermo Sánchez
Digital Media Team: Judit Gómez, Tania Alves and Laura Jado
Production Company: Zissou Producciones
Director: Álex Gargot
Media Agency: Havas Media
Piece: Spot 55 ”

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