In parallel to the drop in sales of new mobile phone models indonesia mobile code from india, used smartphones are experiencing a rise in the market
The smartphone sector has also been negatively affected by the economic uncertainty caused by the pandemic in 2020. Despite the efforts of the major brands to overcome the year with new launches, the balance sheet points to a market decline. According to the global company IDC, last year there was a drop of 6.5% in the market for “brand new” devices. However, we cannot speak of a decline in the product, as interest in buying used models has increased in parallel.
The second-hand device market has grown by 9.2%, reaching the figure of some 225.4 million units, some 19 million more than in 2019. According to forecasts and the sector’s trend, by 2024 this figure could reach the 351.6 million units. In short, a growing and constant interest in used smartphones is predicted; something that is surely influenced by the price reduction compared to “fresh out of the oven” mobiles, which are increasing their economic value more and more.
“In contrast to recent declines in the new smartphone market, as well as the forecast of minimal growth in new shipments over the next few years, the used smartphone market shows no signs of slowing down,” confirms Anthony Scarsella, Research Director. from IDC’s Worldwide Quarterly Mobile Phone Tracker.
Big salespeople and industry leaders are not going to be left behind by the potential on their faces. Veterans like Apple, Samsung, and Huawei have already pioneered creative device-sharing programs. It is a very smart strategy, since the movement itself encourages consumption.
Among the other notable benefits of second-hand sales are profitability and a little nod to the environment; since “reuse” is always a sustainable alternative to mass production.
“Used and refurbished devices continue to provide cost-effective alternatives for both consumers and businesses looking to save money when buying a smartphone,” observes Anthony Scarsella. “Additionally, the ability of vendors to push more affordable refurbished devices in markets where they would not normally have a presence is helping these players grow their brand,” he says, “as well as their ecosystem of apps, services and accessories.” socialposts